CAMPAIGN STRATEGY & PLANNING
Creative & media strategy for scale-ups.
Build campaigns that actually drive growth, not just activity.
We design campaign strategy from the top down, aligning business goals, brand positioning and channel execution into one cohesive plan.
Sustainable growth requires clarity & alignment
EFFECTIVE CAMPAIGNS
Most underperforming campaigns stem from weak thinking at the start; too many channels, too many messages. No clear idea holding it all together.
We fix that.
OSER campaign planning brings together creative thinking, media strategy and commercial focus, so your campaigns don’t just launch, they land.
What we do
We build a campaign strategy that connects:
Business goals
What success actually looks like
Audience insight
Who you need to reach and when
Creative idea
What makes people care
Channel strategy
How it shows up in the real world
It’s about creating a campaign that has one clear idea, executed consistently across every touchpoint.
1
What's included
Campaign strategy aligned to business and growth objectives
Core campaign idea and creative direction
Audience and category entry point mapping
Channel and media strategy (brand + performance balance)
Messaging framework across platforms
Activation planning with recommended partners
2
When this matters
You’re launching something new
(product, brand, market)
Growth has plateaued
(campaigns aren’t landing)
You’re spending more on ads
(but seeing diminishing returns)
Your brand and performance marketing feel disconnected
You want to move beyond short-term tactics into real demand building
3
How we work
We start by understanding what the campaign needs to achieve commercially.
Then we build the thinking that holds everything together.
From there, we define how it comes to life across channels, from big brand moments to performance execution.
And if needed, we connect you with the right partners to activate it.
Simple. Clear. Built to scale.
4
Can you afford to test TV + OOH?
Most scale-up founders assume TV and Out of Home (OOH) is out of reach. It is not. The landscape has changed, and regional testing is now genuinely accessible at scale-up budgets.
Testing TV
Addressable TV that puts your ad in front of specific households, by location, demographics and interest data. Campaigns start from around £3,000. You pick the postcodes. You track the results. It is the most accessible entry point into broadcast TV for a scale-up brand.
Buy broadcast TV in one region: Glasgow, Yorkshire, the Midlands, without buying the whole country. Reaches a broader, older demographic that is hard to find on digital. Lower cost than national, and a clean way to test a market before scaling.
Reach streaming audiences with contextual targeting, no cookies required. As cord-cutting accelerates, this is where hard-to-reach audiences are watching. Entry points are accessible and measurement has improved significantly.
Testing OOH
Digital OOH screens bought programmatically, by location, daypart and audience. The smartest campaigns combine TV and outdoor together. Running both in one region, from one creative, gives you a genuinely integrated brand presence at a fraction of traditional costs
The key to making it cost effective & driving growth
One brief. One shoot. Every channel.
The brands that get the best return from TV are the ones that plan their creative to work across every format from the start - 30 second and 10 second TV stings, VOD edits, digital OOH, social reels, stills. One production. Every asset. That is how you make TV economics work at scale-up budgets.
And if needed, we connect you with the right partners to activate it, including media partners across Sky AdSmart, ITV regional, programmatic outdoor and connected TV. We have the relationships, and we know how to brief them.
IRIS Audio
What it looks like in the real world
We partnered with the IRIS Audio leadership team to define their strategic foundation, then built a fully integrated global campaign, working with Hot Icarus on creative strategy and 23rdC on production, running on Sky.
The campaign ran as 30 second and 10 second TV stings, extended into VOD, digital OOH, social reels and stills. One shoot. One creative platform. Everything joined up from the first TV frame to the last social still.
IRIS Audio headphones sold out. And the brand momentum directly supported a £5.6m Puma Private Equity funding round.
Not sure what you need? Start with finding out what's holding you back.
1.
2.
Unique brand insight to create a winning rebrand proposition. OSER feels like an extension of the exec team.
LINDA HARDY , COO BUSINESS LEADER
The strategic sessions with OSER were invaluable to help us focus & figure out our marketing strategy & activation plans.
JENNIE ALLEN , FOUNDER BAYLEY & SAGE
From day one they proved to be highly insightful & produced results beyond expectations - we would certainly recommend OSER.
MATTHEW SAUNDERS, CEO SUITS ME
The impact has been extraordinary - bringing creative thinking to our business & quick to implement ideas. A real force for good.
DAVID TURNER, PARTNER CITYWIRE
The OSER team are some of the best in crafting a clear positioning & go to market strategy.
TOM DARNELL, COO IRIS AUDIO
INSIGHTS
INSIGHTS
Frequently asked questions
CLARITY & IDEAS
for Growth
