A curation of interesting articles across business, creativity & innovation.
Until June 2022, you can discover Yayoi Kusama's immersive infinity mirror installations at Tate Modern. There are two rooms available to explore: Infinity Mirrored Room - Filled with the Brilliance of Life and Chandelier of Grief. The first features a walkway formed of mirrored tiles, which also covers the surrounding walls and ceilings. Around the walkway is a shallow pool of water from which hundreds of dangling LED lights reflect. The result is a seemingly endless space filled with specks of light that "seeks to visualise life as a 'brilliant' experience" (tate.org). The second room offers viewers a mirrored environment in which a sole light source is a chandelier suspended above head-height from the ceiling. The chandelier is fixed to a rotating mechanism and, combined with its flickering, pulsating lights and the mirrored walls, is intended to create a destabilising yet mesmerising effect. Currently, tickets are sold out for this unique experience, but it has been announced that more tickets shall be released later in the year. Head over to their site to sign up for their mailing list to avoid disappointment.
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Lucy Hitchcock, the entrepreneur behind Partner in Wine, created her product mid-pandemic in the summer of 2020 after failing to find something that would maintain the cool temperatures of her bottle of Rosé. Social media played a key role in the success of her brand, starting with solely relying on Instagram for sales, followed by a viral TikTok in March 2021 which accumulated half a million views in 12 hours and an increase of 1700% in sales. Not long after Hitchcock confirmed its first stockist: Selfridges, and now makes an impressive 5-figure revenue each month. Partner in wine is a brand where aesthetic and practicality go hand-in-hand, and the ideal addition to any picnic in the park.
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Florence Given's book Women don't owe you pretty, is full of uncomfortable truths involving relationships, body image and self-esteem. Given's words aim to challenge out-dated narratives and a reminder that women owe men nothing. Period.
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Amid the pandemic, TikTok surged in popularity with their interest-based algorithm attracting many small businesses to market their brand on the platform. Amani Zubair, owner of jewellery brand Tresor, saw one of her videos amass almost 5 million views, leading to over 1000 orders in a day and her products selling out overnight. In the months following her viral TikTok, and notably at just 19, she has acquired Lord Sugar as a business partner, moved into an office and has employed a small team to manage the incremental rise in orders. Find out more at Tresor.
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