Oser Loves

A curation of interesting articles across business, creativity & innovation.


TikTok Viral: Partner in Wine's overnight success

Lucy Hitchcock, the entrepreneur behind Partner in Wine, created her product mid-pandemic in the summer of 2020 after failing to find something that would maintain the cool temperatures of her bottle of Rosé. Social media played a key role in the success of her brand, starting with solely relying on Instagram for sales, followed by a viral TikTok in March 2021 which accumulated half a million views in 12 hours and an increase of 1700% in sales. Not long after Hitchcock confirmed its first stockist: Selfridges, and now makes an impressive 5-figure revenue each month. Partner in wine is a brand where aesthetic and practicality go hand-in-hand, and the ideal addition to any picnic in the park.


Reads: Women don't owe you pretty

Florence Given's book Women don't owe you pretty, is full of uncomfortable truths involving relationships, body image and self-esteem. Given's words aim to challenge out-dated narratives and a reminder that women owe men nothing. Period.


TikTok Viral: Tresor

Amid the pandemic, TikTok surged in popularity with their interest-based algorithm attracting many small businesses to market their brand on the platform. Amani Zubair, owner of jewellery brand Tresor, saw one of her videos amass almost 5 million views, leading to over 1000 orders in a day and her products selling out overnight. In the months following her viral TikTok, and notably at just 19, she has acquired Lord Sugar as a business partner, moved into an office and has employed a small team to manage the incremental rise in orders. Find out more at Tresor.