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SCALE-UPS

Shaping enterprise value

Working with £10m+ scale-ups and investor-backed businesses on growth repositioning, defining investment narratives, aligning strategy and resetting growth direction.

Working with £10m+ scale-ups and investor-backed businesses on growth repositioning, defining investment narratives, aligning strategy and resetting growth direction.

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Repositioning a fintech scaleup for a wider lifestyle-led market growth.

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From niche financial product to a broader consumer brand - unlocking new audiences, clearer positioning and sustained acquisition.

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Suits Me

REPOSITIONING FOR GROWTH

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Growth strategy and Go-to-market clarity for a high-end grocery retailer.

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Aligning senior leadership around a clear growth direction.

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Bayley & Sage

LEADERSHIP ALIGNMENT & GO-TO-MARKET STRATEGY

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Building a global growth engine for subscription scale

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Defined Citywire’s global brand and marketing strategy - aligning acquisition, retention and leadership teams to support paid subscription growth.

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Citywire

STRATEGY RESET AT A CRTITICAL GROWTH STAGE

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Clarifying brand leadership and go-to-market strategy for a Series A global challenger.

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Translating strategic clarity into a high-impact global launch across TV and digital.

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IRIS AUDIO

BRAND CLARITY & GO-TO-MARKET CREATIVITY  

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Aligning leadership, brand and strategy to power scalable growth.

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Business Leader partnered with OSER to sharpen growth strategy, define brand positioning and unify leadership around a three-year roadmap. Acting as Fractional CMO, OSER translated strategy into execution — aligning agency partners and building an integrated engine for awareness, engagement and lead generation..

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BUSINESS LEADER

CLARYFYING DIRECTION, BRAND & ALIGNING LEADERSHIP

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Turning AI-enhanced editorial strength into investor confidence.

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Zenger News needed a strategic story that connected next-generation AI news capability with a commercial opportunity.

 

OSER refined positioning, narrative and presentation design, helping secure $10M in funding and establishing a foundation for growth.

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ZENGER

SHAPING THE GROWTH NARRATIVE FOR SECURING CAPITAL

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Without a large enough audience, you can't scale

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Digital advertising strategy to attract high-value leads, empower sales teams, and forecast future marketing growth. Performance and brand are working together to fuel demand and scale awareness.

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GO PRVILEGE
DRIVING COMMERCIAL GROWTH THROUGH STRATEGIC ACTIVATION
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Creating a lifestyle brand to disrupt the health-tech sector and drive ROI.

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A new positioning and rebrand ahead of a digital advertising campaign to attract a wider lifestyle audience and grow its market share after an investment round.

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NGX
CLARIFYING MARKET POSITIONING TO SUPPORT SCALE
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Bringing revolutionary AI-powered investment management opportunities to life through investor pitch decks, visuals & brand evolution.

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Working in partnership with the Founder of House of Q.Brands and AI Partner Genio Capital to create sales & marketing messaging, investor pitch decks and develop the brand.

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HOUSE OF QBRANDS 
ALIGNING INVESTOR & COMMERCIAL NARRATIVES FOR GROWTH
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Growing a sustainability-focused e-commerce brand with PPC and paid social campaigns.

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Paid social strategy and campaign management.

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GOMI
DRIVING DEMAND THROUGH FOCUSED GROWTH STRATEGY
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Rebranding a cocktail company to open up new audience opportunities.

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Running workshops and team interviews to define positioning, tone of voice, and brand architecture — followed by a bold new visual identity, website, and campaign assets built for growth.

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LETTERBOX COCKTAILS
REPOSITIONING THE BRAND TO UNLOCK THE NEXT STAGE OF GROWTH
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Building a strategy to turn a fitness brand into a movement.

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Running workshops to clarify positioning, messaging, and audience strategy — then developing a marketing plan and campaign ideas to drive awareness and connect with a growing performance community.

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MOVE
ALIGNING BRAND & MARKETING AROUND A CLEAR GROWTH STRATEGY
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Designing a brand-led performance strategy to unlock a new, scalable revenue stream.

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We partnered with Williams Handbaked to define a clear digital growth strategy — using brand positioning and performance marketing to test, validate, and scale e-commerce as a new revenue channel. The result: a repeatable acquisition model delivering 20%+ YoY growth and long-term digital momentum.

 

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WILLIAMS HANDBAKED
DRIVING DEMAND & FOCUS AT A CRITICAL GROWTH STAGE
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Driving awareness and acquiring new clients through a paid social lead generation campaign.

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Working in partnership with the management team to create a digital advertising awareness and lead gen campaign on Linkedin. 

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INVESTMENT QUORUM
BUILDING A SCALEABLE GROWTH ENGINE
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Providing business strategy and a marketing plan to drive growth of the art tech startup.

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Consolidate the business plan, create a joined-up marketing strategy and test out creative social campaigns.

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THE AUCTION COLLECTIVE
CALRIFYING THE GROWTH STRATEGY & PATH FORWARD

What's your problem?

(nothing personal...strictly business)

CLARITY & IDEAS

for Growth

CLARITY & IDEAS

for Growth
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