The team at IRIS were looking to run a UK and US campaign across TV, Digital, Social and Email to launch the new IRIS Flow headphones. We worked on the IRIS brand strategy and IRIS Flow headphones product launch strategy to ensure that the campaign messages were clear and set the campaign framework. We worked on the creative strategy and worked alongside the hugely talented creative team at Hot Icarus to create a 30 second SKY TV spot execution and digital campaign creative assets for the UK and US campaign activation.
To find out more about the project, please click the link below or visit www.irislistenwell.com.
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