New thinking for a new era

We're living in a brave new world. A world that's on super-speed, always changing, with infinite progression in technology and innovation for a digitally connected and savvy consumer.

Startups want to get to investment faster. Investors want optimised 'investment ready' startups + scale-ups, and both want to drive growth as quickly and cost efficiently as possible.

This requires joined up thinking and a hybrid approach to working with client resources.

How we work

We start by holding up a mirror to the business challenge - what is the real problem that we're looking to solve?

Then we put a strategy together, deploying optimised thinking across a pay-as-you-go model and plugging in to your existing resource. So you only pay for what you need, when you need it.

We are metrics driven and operate with a test and learn approach, ensuring that key metrics are in place and everything loops back to the overall business objective.


Our online and interactive visual strategy sessions offer a clear start point for businesses to figure out their key challenge, to audit their current strategic thinking and to provide a practical framework.


We operate a lean model, building a curated team of specialists around your business needs, filling the gaps in your resources and reflecting the project needs.

We give our clients the right people for the job and efficiencies to optimise across budgets.

Laura Derbyshire
Laura Derbyshire


The measure of success is not whether you have a tough problem to deal with, but whether it is the same problem you had last year.

- John Foster Dulles

Let's talk

Looking for investment, business growth or interesting new startups to invest in?