We bring new ideas to venture through strategic & creative thinking and inspire the companies of tomorrow to think big & be bold

We’re a hybrid model of business consultancy, marketing strategy and creative thinking, working with VCs,
startups & corporates.

We help startups to grow and secure their investment faster. We work with VCs to score deal flow across brand and marketing, mitigate risk and create strategies to activate ROI post a capital injection.

We help corporates to think differently, injecting a fresh 'startup' mentality, flow thinking and new creative ideas.
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We operate a lean business model with highly experienced strategists and creative partners.

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strategists & ADVISORS

FOUNDER & CONSULTANT

Laura Derbyshire

Founder of Oser and NED Citywire, EIR deal flow pitch panelist, Business Advisor, & event speaker. 23 years brand & marketing industry experience including C-suite & Board Director positions in award-winning strategic & creative global marketing agencies.

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ADVISOR & CONSULTANT

Simon White

CSO and Brand Strategist Consultant with over 25 years of experience. Helped create many famous awarded campaigns including BMW, HOKA and Allianz, while turning around three agencies as CSO. Speaker and trainer on strategy with a focus on behavioural economics, psychology, and marketing science.

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Consultant

Hugo Jones

Experienced founder and COO with 15+ years across industries inc: Events, E-commerce and HealthTech; NGX, Google, Vans, Diageo and Red Bull. Led Start-ups from seed to £mm’s profitable businesses.

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ADVISOR, INVESTOR & BUSINESS COACH

Martin Wygas

Partner at Axiom Equity, business coach and tech investor, identifying and growing high-return alpha tech start-ups. Over 20 years experience in Private Equity including Partner and Investment Director roles at Lyceum Capital and Hg.

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CONSULTANT

Phil Bassot

Co-founder of That Purpose Collective. Over 10 years of building purposeful strategies for brands including Budweiser, Danone, L'Oreal and Black Lives Matter. Head of strategy at Motel, an independent creative agency.

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Philosophy

“Rowing harder doesn’t help if the boat is heading in the wrong direction”.

- Kenichi Ohmae

Our philosophy is to bring daring, bold and elegant thinking to all our work. We believe that creating successful marketing and investment strategies requires a joined-up approach and clarity of thought.

We use elegant thinking to create a clear strategy that defines what you want to accomplish and how to get there.