Sustainable growth requires clarity & alignment
WHO WE ARE
Built in global agencies. Designed for scale-ups. Wired for growth.
Most advisors come from one world: agencies, consultancies, or investment. We sit at the intersection of all three. And we use it to answer the question that actually matters: why is your growth slowing, and what do you do about it?
Sustainable growth requires clarity & alignment
WHY WE EXIST
Most scaleups mistake which wall they're hitting (or likely to hit).
After more than two decades inside global agencies, leadership teams and scale-up businesses, Laura kept seeing the same pattern: smart companies with momentum, but without the strategic clarity to understand what was truly driving growth (or constraining it).
Somewhere between £5m and £50m, most growth businesses reach a point where growth slows, complexity increases, or new investment changes the pressure entirely. A performance plateau and a category ceiling can look almost identical from the inside. The fix is completely different.
OSER was built to close that gap. Combining the analytical rigour of top-tier consultancy, the creative effectiveness thinking of world-class agencies, and the boardroom perspective needed to scale with confidence.
We help leadership teams define where growth comes from next, aligning brand, marketing, commercial strategy and investment around the same growth plan.
Rising CAC? You’re likely stuck talking to the same 5%
BROADEN OUT TO THE 95% & START BUILDING BRAND MEMORY
EFFECTIVENESS
The brand thinking that built global brands.
Heineken. Audi. DocuSign. Morrisons. Samsung. Not applied to multinationals applied to your specific inflection point.
INVESTOR FLUENCY
Six years advising investors & unlocking capital.
We know what investors are looking for, and we build it into the strategy from day one, not as an afterthought.
CONSULTANCY RIGOUR
Top-tier in-depth consultancy at scale-up speed.
The strategic frameworks of a top-tier consultancy without the six-month engagement before you see anything useful.
Sustainable growth requires clarity & alignment
EFFECTIVENESS
The brand thinking that built global brands.
Heineken. Audi. DocuSign. Morrisons. Samsung. Not applied to multinationals applied to your specific inflection point.
INVESTOR FLUENCY
Six years advising investors and unlocking capital.
We know what investors are looking for, and we build it into the strategy from day one, not as an afterthought.
CONSULTANCY RIGOUR
Top-tier in-depth consultancy at scale-up speed
The strategic frameworks of a top-tier consultancy without the six-month engagement before you see anything useful.
Founded by a global agency leader & partnered with a leading brand effectiveness strategist, we bring A-grade ad-land thinking, shaped by real-world scale-up & investor experience.
WHO WE ARE
Built in global agencies. Designed for scaleups. Wired for growth.
Most advisors come from one world: agencies, consultancies, or investment. We sit at the intersection of all three. And we use to answer the question that actually matters: why is your growth slowing, and what do you do about it?
Founded by a global agency leader & partnered with a leading brand effectiveness strategist, we bring A-grade ad-land thinking, shaped by real-world scale-up & investor experience.
THE TEAM
LAURA DERBYSHIRE
FOUNDER & GROWTH ADVISOR
Laura has spent the last six years working directly with Private Equity, Family Offices and late-stage VC, advising on investment decisions and strengthening the commercial narratives that unlock capital. She understands both sides of the table.
Laura has spent over two decades shaping brand, strategy and commercial growth, holding senior leadership roles as Managing Director and Partner within global advertising networks.
OSER was created to give ambitious scale-up founders access to the same quality of strategic thinking that multinationals take for granted.
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DIEGO CHICHARRO
PARTNER, BRAND & GROWTH ADVISOR
Diego repositioned P&O Ferries, found a source of profitable growth for Buxton Water, and designed the category strategy behind Heineken's winning market moment. Big-brand thinking, without big-company complexity.
Diego is one of the UK's leading brand effectiveness experts. Most recently Head of Effectiveness at Publicis London, delivering industry-recognised work across the IPA Effectiveness Awards, Effies and Marketing Week.
He specialises in making sure brand investment, strategic direction and go-to-market decisions work together to drive sustained, measurable growth.
Laura has led global brand and marketing teams across media, investment, and growth sectors, and served as an NED at Citywire. Before founding OSER, she spent 15 years in advertising, as MD and Partner at award-winning creative and media agencies, working with major international brands.
She now helps scaleups, growth companies and investors define brand direction, marketing strategy, and creative growth plans that drive measurable impact.
With over 20 years of shaping brand, strategy, and commercial growth, Laura has held senior leadership roles, including Managing Director and Partner within global advertising networks, and served as a Non-Executive Director at Citywire.
Partnering with Private Equity, Series A+ scaleups and £10m–£50m+ revenue businesses navigating inflection points such as repositioning, investor scrutiny, and leadership change.
Diego has spent over a decade within global agency networks, including Publicis Group and WPP, advising leading brands on translating creativity into measurable business impact.
He specialises in the discipline of effectiveness - ensuring that brand investment, strategic direction, and go-to-market decisions work together to drive sustained growth.
He partners with leadership teams and investors to connect strategy with real-world outcomes
“In markets defined by noise, the companies that win are those with the greatest clarity.”
With over 20 years of shaping brand, strategy, and commercial growth, Laura has held senior leadership roles, including Managing Director and Partner within global advertising networks, and served as a Non-Executive Director at Citywire.
Partnering with Private Equity, Series A+ scaleups and £10m–£50m+ revenue businesses navigating inflection points such as repositioning, investor scrutiny,
and leadership change.
Leadership
“Creativity is only valuable when it drives commercial return. The brands that outperform are those that connect bold ideas to measurable growth.”
Diego has spent over a decade within global agency networks, including Publicis Group and WPP, advising leading brands on translating creativity into measurable business impact.
He specialises in the discipline of effectiveness - ensuring that brand investment, strategic direction, and go-to-market decisions work together to drive sustained growth.
He partners with leadership teams and investors to connect strategy with real-world outcomes,.
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Unique brand insight to create a winning rebrand proposition. OSER feels like an extension of the exec team.
LINDA HARDY, COO BUSINESS LEADER
The OSER team are some of the best in crafting a clear positioning and go-to-market strategy.
TOM DARNELL, COO IRIS AUDIO
The impact has been extraordinary - bringing creative thinking to our business & quick to implement ideas. A real force for good.
DAVID TURNER, PARTNER CITYWIRE
From day one they proved to be highly insightful & produced results beyond expectations. We would certainly recommend OSER.
MATTHEW SANDERS, CEO SUITS ME
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Start with clarity on your growth position
INSIGHTS
INSIGHTS
INSIGHTS
CLARITY & IDEAS
for Growth
CLARITY & IDEAS
for Growth
