WHO WE ARE
Built in global agencies. Designed for scale-ups. Wired for growth.
Most advisors come from one world: agencies, consultancies, or investment. We sit at the intersection of all three.
Global agency strategy. Creative effectiveness. Six years advising investors and strengthening the pitch decks that unlock capital. That combination doesn't exist anywhere else at scale-up level.
Sustainable growth requires clarity & alignment
WHY WE EXIST
Where consultancy,
creative effectiveness
& investor fluency collide.
After more than two decades inside global agencies and leadership teams, Laura kept seeing the same pattern - smart businesses with genuine momentum, but without the strategic clarity, team alignment or positioning rigour to sustain it.
Over six years advising investors and working directly on the pitch decks and commercial narratives that unlock capital, she saw the same gap from the other side: founders who'd built real businesses but couldn't articulate the growth story in a way that made investors back them with conviction.
OSER was built at the collision point of those three things: the analytical rigour of a top-tier consultancy, the creative effectiveness of a world-class agency, and the investor fluency that most strategists simply don't have. The result is a growth partner that understands founder pressure, investor needs & how to align teams.
Sustainable growth requires clarity & alignment
CONSULTANCY RIGOUR.
The analytical depth and strategic frameworks of a top-tier consultancy, applied at scale-up speed, without the six-month engagement before you see anything useful.
Creative effectiveness.
The brand thinking and creative effectiveness that built global brands: Heineken, Audi, P&O, Morrisons. Not applied to multinationals. Applied to your specific inflection point.
Investor fluencY.
Six years advising investors and strengthening the commercial narratives that unlock capital. We know what investors are looking for and we build it into the strategy from day one, not as an afterthought.
Founded by a global agency leader & partnered with a leading brand effectiveness strategist, we bring A-grade ad-land thinking, shaped by real-world scale-up & investor experience.
WHO WE ARE
Built in global agencies. Designed for scaleups. Wired for growth.
Most advisors come from one world: agencies, consultancies, or investment. We sit at the intersection of all three.
Global agency strategy. Creative effectiveness. Six years advising investors and strengthening the pitch decks that unlock capital. That combination doesn't exist anywhere else at scale-up level.
Founded by a global agency leader & partnered with a leading brand effectiveness strategist, we bring A-grade ad-land thinking, shaped by real-world scale-up & investor experience.
LAURA DERBYSHIRE
FOUNDER & STRATEGIC GROWTH ADVISOR
Laura has spent six years advising investors and building the commercial narratives that unlock capital, while simultaneously sitting on scale-up boards as NED and running the brand and growth strategy that makes those businesses fundable.
With over 20 years shaping brand, strategy and commercial growth, Laura has held senior leadership roles as Managing Director and Partner within global advertising networks. But what makes her unusual is what came after - six years working directly with Private Equity, Family Offices and late-stage VC, advising on investment decisions and strengthening the pitch narratives that determine whether capital flows.
As a Non-Executive Director at Citywire and advisor to multiple scale-up boards, she understands both sides of the table. She knows what investors are looking for before a founder walks into the room, and she builds that understanding into the strategy from day one.
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DIEGO CHICHARRO
PARTNER, BRAND & GROWTH EFFECTIVENESS
Diego repositioned P&O Ferries, found a source of profitable growth for Buxton Water, and designed the category strategy behind Heineken's winning market moment.
A brand strategist and effectiveness expert with 17 years' experience building some of the UK's and the world's best-known brands. Most recently Head of Effectiveness at Publicis London, delivering industry-recognised work across the IPA Effectiveness Awards, Effies and Marketing Week.
Diego specialises in the discipline of effectiveness, ensuring that brand investment, strategic direction and go-to-market decisions work together to drive sustained, measurable growth. He helps scale-ups apply big-brand thinking without big-company complexity.
We've shaped the strategy behind some of the world's biggest brands
Laura has led global brand and marketing teams across media, investment, and growth sectors, and served as an NED at Citywire. Before founding OSER, she spent 15 years in advertising, as MD and Partner at award-winning creative and media agencies, working with major international brands.
She now helps scaleups, growth companies and investors define brand direction, marketing strategy, and creative growth plans that drive measurable impact.
With over 20 years of shaping brand, strategy, and commercial growth, Laura has held senior leadership roles, including Managing Director and Partner within global advertising networks, and served as a Non-Executive Director at Citywire.
Partnering with Private Equity, Series A+ scaleups and £10m–£50m+ revenue businesses navigating inflection points such as repositioning, investor scrutiny, and leadership change.
Diego has spent over a decade within global agency networks, including Publicis Group and WPP, advising leading brands on translating creativity into measurable business impact.
He specialises in the discipline of effectiveness - ensuring that brand investment, strategic direction, and go-to-market decisions work together to drive sustained growth.
He partners with leadership teams and investors to connect strategy with real-world outcomes
“In markets defined by noise, the companies that win are those with the greatest clarity.”
With over 20 years of shaping brand, strategy, and commercial growth, Laura has held senior leadership roles, including Managing Director and Partner within global advertising networks, and served as a Non-Executive Director at Citywire.
Partnering with Private Equity, Series A+ scaleups and £10m–£50m+ revenue businesses navigating inflection points such as repositioning, investor scrutiny,
and leadership change.
Leadership
“Creativity is only valuable when it drives commercial return. The brands that outperform are those that connect bold ideas to measurable growth.”
Diego has spent over a decade within global agency networks, including Publicis Group and WPP, advising leading brands on translating creativity into measurable business impact.
He specialises in the discipline of effectiveness - ensuring that brand investment, strategic direction, and go-to-market decisions work together to drive sustained growth.
He partners with leadership teams and investors to connect strategy with real-world outcomes,.
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Start with finding out what's holding you back
Five minutes. A board-ready view of your growth position. Then a conversation with Laura or Diego, no junior consultants, no generic output.
GROWTH DIAGNOSTIC
A rapid audit used by founders and CEOs at the inflection point.
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5 Minutes. Growth score is instant
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Covers strategy, brand, performance, alignment & capital readiness
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Board-ready output - shareable with your investors
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Followed by a complimentary call with Laura or Diego
Unique brand insight to create a winning rebrand proposition. OSER feels like an extension of the exec team.
LINDA HARDY, COO BUSINESS LEADER
The OSER team are some of the best in crafting a clear positioning and go-to-market strategy.
TOM DARNELL, COO IRIS AUDIO
The impact has been extraordinary - bringing creative thinking to our business & quick to implement ideas. A real force for good.
DAVID TURNER, PARTNER CITYWIRE
From day one they proved to be highly insightful & produced results beyond expectations. We would certainly recommend OSER.
MATTHEW SAUNDERS, CEO SUITS ME
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Start with clarity on your growth position
INSIGHTS
INSIGHTS
INSIGHTS
Frequently asked questions
CLARITY & IDEAS
for Growth
CLARITY & IDEAS
for Growth
