A BRAND and
MARKETING
CONSULTANCY
.

HUMAN X AI-ENABLED

Providing strategic thinking and creative ideas to develop brands, problem-solve and drive growth for Start-ups, Scale-ups and Investors.

Companies

We help Scale-ups to drive revenue, build their brand, create marketing campaigns and develop growth strategies. We help Start-ups to differentiate, grow, and secure investment faster.

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VENTURE

We help VCs (early-stage to Series A) prioritise deal-flow and gain faster portfolio ROI.

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Get your portfolio flying. Offer digital or drop-in sessions at your office to problem-solve, sense-check and bounce ideas off a board-level business and marketing strategy consultant.

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CMO-level thinking for a fraction of the price. Boost your portfolio with a better marketing strategy or ongoing CMO services to drive customer acquisition and retention, with investor reporting baked in.

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Optimise your investments. Get start-up deal flow brand and marketing due diligence, investment advisory, pitch deck reviews, business planning advisory and team structure advisory.

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Get a news lens to prioritise your deal flow. With marketing, branding and go-to-market experts, you’ll be in a better position to create ROI from your investment portfolio.

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Get your stakeholders together and figure out your 1-5 Year business, brand and marketing goals to set yourself on the right path to achieve your objectives

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Want to check that your marketing strategy or customer acquisition campaign is in-line with your business goals?

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Access top agency level strategic thinking, design, creative and production.

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Get a fresh view on your pitch deck and secure investment faster.

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PROBLEM-SOLVING
How should we maximise the marketing budget we have?
MAXIMISING BUDGET
The key is to understand your target audience and goals, focusing your marketing and resources on reaching those most likely to convert into customers. Set clear and achievable goals, with a forecast and metrics, so you can adjust.
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Why isn’t my
digital marketing working?
DIGITAL MARKETING
Here are the top 5 reasons why digital marketing isn’t working for most startups and Scaleups:
1. Don’t know your audience
2. Not using SEO correctly
3. Paid strategy is not clear
4. Content is not engaging
5. Bad data analysis
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How do we create a marketing activation plan?
ACTIVATION PLAN
Here are the top 5 Steps to creating an activation plan:
1. Determine goals
2. Assess channels to use
3. Create engaging content
4. Budget + KPIs
5. Projection plans
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How can we create a brand that’s differentiated?
HOW TO STAND OUT?
The key is being authentic to who you truly are:
What problem are we solving?
Why do we do what we do?
What do we stand for?
Who do we do it for?
What makes us different?
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How can we launch a new product sucessfully?
PRODUCT LAUNCH
Here are 4 Areas to consider:
1. Speak to consumer needs
2. Strategic messaging around product’s unique value
3. Create hype (previews, influencers, events).
4. Amplify your launch by highlighting customer feedback
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YIKES

Spent a load of money on MarTech and not using it a well as you could?

MAR-TECH
In order to maximise the return of Marketing Technology investments, you need to ensure that you align the technology capabilities with operational objectives. Start by integrating fragmented systems and data flows across the whole business.
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Want to have a call to clarify your
issues and figure out your next step?

STEP 1

What goal or problem do you have right now? Are you clear on what it is?

STEP 2

What are you going to do about it? How can brand or marketing help achieve your goals?

STEP 3

What’s the best use of the budget you have right now to tackle it? And can AI help speed things up, or reduce costs?

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CLIENT RESULTS

+5%

CTR Above industry average

+20%

YOY Additional Revenue

10X

Website conversions

+20%

Investment pitch ask

The Auction Collective

Growing website conversions 10X for fintech challenger with new brand positioning.

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Suits Me

Growing website conversions 10X for fintech challenger with new brand positioning.

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Suits Me

Growing website conversions 10X for fintech challenger with new brand positioning.

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CLIENTS
Laura's impact is extraordinary.
A really good communicator and quick to implement her ideas. A real force for good.

David Turner, Citywire

Laura's impact is extraordinary.
A really good communicator and quick to implement her ideas. A real force for good.

David Turner, Citywire

Laura's impact is extraordinary.
A really good communicator and quick to implement her ideas. A real force for good.

David Turner, Citywire

Laura’s impact is extraordinary. An excellent communicator and quick to implement her ideas. A real force for good.

David Turner, CEO Citywire

Highly insightful, reliable and the ability to produce results beyond expectations. We would certainly recommend OSER.

Richard Lynch, MD Suits Me

OSER is brilliant at making the complicated seem so easy. We quickly secured our investment and were oversubscribed by 20%+

Nicky Badenoch, Co-Founder Genie

The strategic and creative thinking from OSER really helped us deliver a hugely successful campaign. We’ll be working with them on future projects for sure.

Russell Sheffield, Founder Trackd

We were super happy with the results, over-hitting our most ambitious targets with our digital marketing campaigns.

Thomas O’Malley, MD Williams Handbaked

OSER challenged us to deliver excellence – even when multiple paths of lesser resistance were available. I wholeheartedly recommend their services.

Jeremy Poland, CEO NGX

OSER helped us to clarify our business growth goals and provided joined-up-thinking across our business and they quickly 'got' our brand.

Jennie Allen, Bayley & Sage

We've had excellent feedback on our brand from the recent investor conference and managed to secure investment and interest from new partners. Great work from OSER.

Mona Hayat, Nexus

OSER's expertise working with VCs allowed us to answer the essential questions to secure seed funding and create a strong digital brand from the get-go. Our consultations with OSER were a symposium in preparation, positioning strategy and crafting a brand. We'd recommend OSER to anyone looking for a competitive edge when plotting product-market fit.

Sean Kommer, Gradito

We worked with OSER to craft our investment pitch and raise strategy. OSER has tangible insights into the investor world and quickly understood where we are positioned and how to best present our investment opportunity. Laura helped us to streamline our document and challenged us to make each slide count, which positively affected our investment round close.

Mark Bamford, Viktrs

HOW WE WORK
STEP 1

What brought you here? Where are you now and where do you want to go?

STEP 2

A short consultancy call to figure out a clear goal and what the next step is.

STEP 3

We’ll work on a proposal for how to achieve that goal + how AI can drive time and cost efficiencies.

STEP 4

We can start with a project or a retainer depending on your needs and budget.

Want to discuss a potential project or figure out your next step?

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AI PARTNERS
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PARTNERS & AFFILIATIONS
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