GROWTH CLARITY
What use is an A-grade strategy if you can't execute it?
Why increase budget on performance if no one remembers you?
Who wants a brand onion when you're raising capital?
OUR PHILOSOPHY
A growth strategy rarely delivers what you want if you're unclear on what's holding you back - or you're not looking at the whole picture.
IMPACTS ON GROWTH
Vision, positioning, commercial model, strategic focus, consumer demand, brand, customer strategy, data + insight, leadership alignment, execution alignment, culture, capability, decision velocity, access to capital, talent, technology + AI, market forces, competitors.
02
Map & Build
Define long-term growth architecture. New audiences, markets, categories, built on big-brand effectiveness principles.
03
Frame & Unlock Capital
Build the narrative that makes investors back you. A coherent strategic vision that survives scrutiny.
01
Fix & Align
Diagnose what's holding growth back. Align the team. Find quick wins while the longer-term work is built.
Growth Diagnostic
Diagnose what's holding growth back. Align the leadership team.
Map & Build
Define the long-term growth architecture. New audiences, new markets, new categories. Built on evidence and effectiveness principles from the world's biggest brands.
Unlock Capital
Build the narrative that makes investors back you. A coherent strategic vision that survives scrutiny in the room.
FINTECH REPOSITIONING NEW AUDIENCE
Suits Me
Suits Me had maxed out their existing audience. We repositioned the brand from a functional fintech product to a meaningful lifestyle financial brand, and found them a new one
35%
CAGR sustained to 2025
"From day one they proved to be highly insightful & produced results beyond expectations - we sould certainly recommend OSER"
MATTHEW SAUNDERS, CEO
MEDIA INVESTOR NARRATIVE
Zenger News
From a next-gen AI newswire to a fundable strategic vision that investors backed.
$10m
US funding secured post-positioning
"Laura is a star, a brilliant synthesizer of complex data into clarity & ideas. Many people promise to do this, she actually does."
RICHARD MINITER, FOUNDER
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Sustainable growth requires clarity & alignment
WHO WE WORK WITH
Founder-led businesses between £5m and £100m that have stopped growing as fast as they should.
We work with founders, CEOs, and PE-backed businesses, where brand and commercial strategy are the levers. If you're wondering why growth has slowed, we've probably seen your problem before.
> Growth has stalled and no one agrees why
> Rising CAC and declining marketing efficiency
> Strong brand, weak conversion or new customer acquisition
> SLT not aligned on where growth comes from next
> Agencies executing - but no one leading the strategy
> Approaching a funding round and need a forecast narrative
> PE or VC portfolio needing strategic clarity at speed
DIFFERENT THINKING
We get underneath what's happening and quickly figure out where the real opportunity lies across brand, marketing & investment.
DIAGNOSTICS
Diagnostics, research & advisory
STRATEGY
Business, brand, marketing & investment strategy
IDEAS
Brand, campaigns & masterclasses
Sustainable growth requires clarity & alignment
LAURA DERBYSHIRE
Figures out what others aren't seeing
23 years across brand, growth, agencies, investors and boardrooms. Turns complexity into clear strategic direction.
DIEGO CHICHARRO
Focuses on what will actually work
17 years in strategy and effectiveness. Brings commercial rigour to ideas and makes sure the thinking survives the real world.
40+ years of experience. Dozens of industries, UK & global brands
NEW LENS
Sometimes the most useful thing you can do is get out of the business and think.
CLEAR DIRECTION
Everyone has a different opinion. and you need a clear direction.
INVESTMENT
A raise. A board meeting. A new market. A repositioning. A major investment..
NEW EXEC HIRES
You’re about to spend big on marketing, brand, growth or senior hires.
BUSINESS CHANGE
Your business has changed, but brand, positioning or proposition hasn't kept up.
REVENUE FORECAST
You’re revenue forecast isn’t looking as good as expected
BUSINESS CHANGE
Your business has changed but brand, positioning or proposition hasn't kept up.
NEW EXEC HIRES
You’re about to spend big on marketing, brand, growth or senior hires.
INVESTMENT
A raise. A board meeting. A new market. A repositioning. A major investment.
CLEAR DIRECTION
Everyone has a different opinion. and you need a clear direction.
NEW LENS
Sometimes the most useful thing you can do is get out of the business and think.
SELECTED WORK
Clients
BUSINESS LEADER
Repositioning for growth. Helping a founder-backed business sharpen its proposition, rethink its audience and build a clearer path to growth.
IRIS AUDIO
Clarifying brand leadership and go-to-market strategy for a Series A global challenger.
Translating strategic clarity into a high-impact global launch across TV and digital.
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SUITS ME
Repositioning a fintech scaleup for a wider lifestyle-led market growth.
From niche financial product to a broader consumer brand - unlocking new audiences, clearer positioning and sustained acquisition.
Building a global growth engine for subscription scale
Defined Citywire’s global brand and marketing strategy - aligning acquisition, retention and leadership teams to support paid subscription growth.
CITYWIRE
Growth strategy and Go-to-market clarity for a high-end grocery retailer.
Aligning senior leadership around a clear growth direction.
BAYLEY & SAGE
Zenger News needed a strategic story that connected next-generation AI news capability with a commercial opportunity.
Refined positioning, narrative and presentation design, helping secure $10M in funding and establishing a foundation for growth.
ZENGER
From day one they proved to be highly insightful & produced results beyond expectations, we would certainly recommend OSER.
MATTHEW SANDERS
CEO SUITS ME
Unique brand insight to create a winning rebrand proposition. OSER feels like an extension of the exec team.
LINDA HARDY, COO BUSINESS LEADER
MATTHEW SANDERS, CEO SUITS ME
The OSER team are some of the best in crafting a clear positioning & go to market strategy.
TOM DARNELL, COO IRIS AUDIO
MATTHEW SANDERS, CEO SUITS ME
The impact has been extraordinary - bringing creative thinking to our business & quick to implement ideas. A real force for good.
DAVID TURNER, PARTNER CITYWIRE
MATTHEW SANDERS, CEO SUITS ME
Sustainable growth requires clarity & alignment
Who we work with
Founders. CEOs. Leadership teams. Boards. Investors. Usually ambitious businesses going through growth, change or an important moment.
Sustainable growth requires clarity & alignment
Why us?
Most advisors come from one world: agencies, consultancies or investment. We sit at the intersection of all three. Global agency strategy, creative effectiveness, and six years advising investors. That combination is pretty rare.
Sustainable growth requires clarity & alignment
OSER.AI + HUMAN-LED
It starts with knowing which wall you're hitting.
The OSER Growth Diagnostic combines OSER.AI our proprietary intelligence layer with 40 years of combined senior strategy experience. The output is a clear picture of exactly where growth is breaking and what needs to change. Most engagements start here.
01
30 MINS
Growth Snapshot Call
We identify which wall you're hitting and whether the diagnostic will help. No prep. No pitch. Senior OSER strategist only.
FREE
02
OSER.AI + Human strategy
Growth Health Profile
Full diagnostic across Growth Velocity, Unit Economics, Retention Health, Category Ceiling, and Mental Availability. Includes Plateau Proximity Score.
PAID PRODUCT
03
STRATEGY ENGAGEMENT
Growth Strategy & Activation
Where the diagnostic confirms a strategic intervention is needed, we build and support delivery of the plan across whichever phase applies.
RETAINED OR
RETAIL GROWTH MAPPING BRAND
Bayley & Sage
From much-loved local deli to a strategically aligned growth platform.
19%
CAGR driven by integrated strategy
"OSER are fantastic, curating & running a strategic session, helping us figure out our goals, an actionable plan & ongoing advisory."
JENNIE ALLEN, FOUNDER
SUITS ME
Suits Me had maxed out their existing audience. We repositioned the brand from a functional fintech product to a meaningful lifestyle financial brand and found them a new one
35%
CAGR sustained through to 2025
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IRIS AUDIO
From engineered innovation to strategic market presence and a PE funding round
£5.6m
Puma PE funding round secured.
Zenger News
From a next-gen AI newswire to a fundable strategic vision that investors backed
$10m
Funding secured post-positioning
Bayley & Sage
From much-loved local deli to a strategically aligned growth platform.
19%
CAGR driven by integrated strategy
IMPACTS ON GROWTH
Vision, positioning, commercial model, strategic focus, demand, brand, customer strategy, data + insight, leadership, culture, capability, decision velocity, capital, talent, technology + AI, competitors.
Because we talk directly to the people who make it happen - founders, CEOs, boards and investors - and we understand what it takes to deliver it effectively in a scale-up business.
SERVICES
Raising capital >
What use is an A-grade strategy if you can't execute it?
Why hunt for insight if you can't generate an idea?
Who wants a brand onion when you're raising capital?
Why us?
Most advisors come from one world: agencies, consultancies or investment. We sit at the intersection of all three. Global agency strategy, creative effectiveness, and six years advising investors. That combination doesn't exist anywhere else at the scale-up level.
INSIGHTS
INSIGHTS
INSIGHTS
CLARITY & IDEAS
for Growth
CLARITY & IDEAS
for Growth
Clarity & Ideas
FOR GROWTH
HELPING SCALE-UPS OUTPERFORM
