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Investment Quorum

Investment Quorum

Driving awareness and acquiring new clients through a paid social lead generation campaign
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Type: Corporate

Role: Campaign strategy, creative and paid social management

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Working in partnership with the management team to create a digital advertising awareness and lead gen campaign on Linkedin

IQ is an independent financial advisor that until recently had relied solely on events and client referrals for new client acquisition. The management team wanted to test out a lead gen campaign to see if they could factor in spend v new leads and grow the business.


We worked with IQ on their brand strategy, website journey optimisation and created an awareness campaign A-B testing ads to ensure the highest performing creatives for re-targeting with a retirement checklist/guide, forming a lead gen for a webinar series.


Create a campaign that would drive awareness of IQ with their target audience in London and generate a pipeline of leads for their sales team to nurture and convert to clients.


The ads performed above industry average, costing c. £10 per lead.

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