OSER | Strategic Consultancy

Type: Corporate

Role: Campaign strategy, creative and paid social management

Working in partnership with the management team to create a digital advertising awareness and lead gen campaign on Linkedin

Background

IQ is an independent financial advisor that until recently had relied solely on events and client referrals for new client acquisition. The management team wanted to test out a lead gen campaign to see if they could factor in spend v new leads and grow the business.

Approach

We worked with IQ on their brand strategy, website journey optimisation and created an awareness campaign A-B testing ads to ensure the highest performing creatives for re-targeting with a retirement checklist/guide, forming a lead gen for a webinar series.

brief

Create a campaign that would drive awareness of IQ with their target audience in London and generate a pipeline of leads for their sales team to nurture and convert to clients.

Results

The ads performed above industry average, costing c. £10 per lead.

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