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The Auction Collective

The Auction Collective

Kickstarting the business growth strategy and marketing for an under-30 start-up founder.
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Type : Startup | Seed

Role : Business & marketing strategy

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Consolidate the business plan, create a joined-up marketing strategy and test out creative social campaigns.
Background

A tech services platform that helps people and organisations run competitive auctions. This high-growth start-up now offers a platform for auctions and sales for charities and individual artists, providing an alternative to the big auction houses. It’s completed an investment round to launch new software and is expanding its corporate and private client advisory services.

Approach

We created a workshop around the business strategy with under-30s founder Tom Best, as well as social media campaign strategy and creative ideas to drive awareness and customer acquisition.

brief

The original brief was to work on a tactical social media campaign, however after an initial discussion the founder decided to start with the business into marketing objectives.

Results

A streamlined business plan and rethinking the business model and events strategy.

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