Suits Me

New positioning for Fintech to drive customer acquisition post investment round.
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Type : Startup Series A

Role : Brand strategy, brand identity & website

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Reposition the FinTech to appeal to a wider lifestyle audience, drive market share and create a new website with a better UX to increase conversions of new customers.
Background

220% YOY high-growth Fintech start-up SuitsMe is a hassle-free alternative to traditional banking, offering personal accounts with access to online banking, a mobile banking app and a contactless debit card.

Approach

We worked closely with the stakeholders to create a new brand strategy and better reflect the B2B and B2C audiences for growth across brand territories, consumer comms, website development and the acquisition campaign strategy.

brief

Create a brand positioning that appeals to a more aspirational lifestyle consumer to open up the B2C market (whilst still appealing to B2B customers). Re-design and simplify the website, creating clear consumer journeys and audience messaging.

Results

10x increase in conversion rates for customer applications following the launch of the new website.

Highly insightful, reliable and the ability to produce results beyond expectations. We would certainly recommend OSER.

Richard Lynch, MD Suits Me

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