Iris

Consolidating the brand strategy and creation of the global headphones launch marketing strategy.
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Type : Startup Series A

Role : Marketing & creative strategy

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Consolidating the brand work to date and translation into an activation strategy for the global launch of its headphones across TV and digital advertising.
Background

Audio-tech high-growth start-up with a £2.4m raise to develop its suite of patented products, leveraging decades of research into the effects of sound on the brain; prioritising focus, productivity, and wellness. IRIS dramatically improves how people experience audio, from video meetings to streaming, podcasts to audiobooks.

Approach

We worked closely with the CTO and management team to clarify the brand strategy and business into marketing objectives for the IRIS flow headphones launch. The campaign framework was created, and we quickly moved on to creative strategy and campaign messaging, working in collaboration with creative partners to deliver multi-channel campaign assets.

brief

Consolidate the brand strategy work to date and create a tangible go to market global multi-channel launch strategy for the IRIS flow headphones across TV, digital marketing content and social media.

Results

The headphones sold out within 12 weeks of the campaign going live. Red Bull are now teaming up with IRIS to launch a special limited edition of IRIS innovative flow headphones.

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