Gradito

Creating a US-based luxury Michelin star chef app brand from logo to launch.
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Type: Startup

Role: Brand identity, website & investor strategy

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Background

Gradito transforms your home into a Michelin-quality restaurant through an easy-to-use app where you can book top chefs in your area, try out new cuisines and impress your dinner guests, at the click of a button.

Approach

We worked with the founder on the brand and website strategy and then collaborated with a brand designer and website developer to create the brand identity, brand assets and website development.

brief

Gradito was looking to launch its app in the Hamptons to select customers, consumer press and investors. It also needed a brand and website ready to go.

Results

Gradito successfully launched its app with a tactical campaign in the Hamptons, generating new chef sign-ups on the website and app downloads.

OSER's expertise working with VCs allowed us to answer the essential questions to secure seed funding and create a strong digital brand from the get-go. Our consultations with OSER were a symposium in preparation, positioning strategy and crafting a brand. We'd recommend OSER to anyone looking for a competitive edge when plotting product-market fit.

Sean Kommer, Gradito

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