Trackd

Creating a strong investment pitch & strategy for app’s global launch campaign.
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Type: Startup VC backed

Role: Investment Consultancy & Marketing strategy

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The founders needed to create an investment pitch deck for their second round of investment and a launch campaign to drive app downloads
Background

High-growth music app start-up with £900k, including seed investment from Ascension Ventures. An award-winning business, the first platform to enable artist creation, fan discovery and fair pay for artists, all in one app.

Approach

We led the campaign strategy, working closely with the Trackd team and digital media partners across comms messaging, audience targeting and channel strategy.

brief

Create the marketing strategy for the app launch campaign featuring legendary Dave Stewart and a post-campaign investment deck for securing additional rounds of funding.

Results

The campaign was hugely successful, with 10%+ in estimated app downloads and further investment secured post fundraising.

The strategic and creative thinking from OSER really helped us deliver a hugely successful campaign. We’ll be working with them on future projects for sure.

Russell Sheffield, Founder Trackd

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