NGX

Creating a lifestyle brand to disrupt the health-tech sector and drive ROI.
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Type: Startup Early-stage

Role: Brand strategy & Brand identity

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The client needed a new positioning and rebrand ahead of a digital advertising campaign to attract a wider lifestyle audience and grow its market share after an investment round.
Background

High-growth, health-tech start-up, securing £50k+ seed investment on the popular Dragon's Den TV series. NGX has been developed using the science of nutrigenetics to understand how people metabolise and process different nutrients based on their genetic makeup. NGX nutrition shakes provide the exact balance of nutrients your body needs, depending on your genetics.

Approach

We worked closely with the CEO and CTO on the business’ marketing objectives, brand strategy, brand identity strategy, website strategy and campaign strategy, and then collaborated with a brand designer and website developer to create the brand identity assets and website for the campaign launch.

brief

The client needed a new positioning and rebrand ahead of a digital advertising campaign to attract a wider lifestyle audience and grow its market share after an investment round.

Results

The NGX team achieved a unified brand and comms to launch their trial and reached its investor target of trial consumers to unlock its next investment round.

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