MOVE Preworkout

MOVE was created for a new generation of everyday athletes who want energy without compromise. But the original brand looked like every other supplement on the shelf - functional, formula-driven, and forgettable. It wasn’t resonating with a broader lifestyle audience or cutting through a crowded sector.

We set out to transform MOVE from just another pre-workout product into a disruptive lifestyle brand with standout appeal. Our work included: Strategic repositioning workshops to identify a clear point of difference in the market. Designing a bold visual identity - colour palette, and typography system that breaks category codes. Packaging that pops on shelves and in feeds, designed to grab attention and feel aspirational. A digital brand toolkit to accelerate customer acquisition through social content and paid campaigns.

MOVE needed a brand that would: Disrupt a crowded and often copycat supplement category. Connect with lifestyle-driven fitness consumers, not just hardcore gym-goers. Support customer acquisition through digital-first growth campaigns. Create a strong platform for future product extensions.

The rebrand positioned MOVE as a challenger with ambition: A disruptive lifestyle identity that stands apart from supplement clichés. Packaging that drives acquisition through impact at both shelf and digital touchpoints. Brand clarity and flexibility supporting scalable e-commerce and retail conversations. Stronger resonance with new audiences - broadening MOVE’s customer base beyond the gym.