OUR VIEW ON AI
Human thinking.
Rare expertise.
AI-amplified.
OSER is not a traditional consultancy. We are not an agency. We are a rare combination of creative, strategic and commercial expertise, built specifically for the scale-up founders and investors who need to think bigger, move faster, and stand out in markets that are increasingly full of AI-generated noise.
We use AI deliberately, and with a clear view of what it can and cannot do. We have built our own agentic AI, OSER.AI, to give our clients a faster, sharper picture of their growth position than any consultancy has offered before. But the ideas, the strategy, the judgment, that is human. That has always been the rarest thing. And it still is.
Sustainable growth requires clarity & alignment
BE MORE ZEBRA
Without brand you're just speeding faster towards irrelevance.
Zebras survive not because they are the fastest, but because they are the most distinctly designed. Their stripes are unmistakable, impossible to replicate, and evolved for their environment. Each one is unique.
The OSER Be More Zebra philosophy is built on this idea. In a world of AI-generated sameness, the only sustainable competitive strategy for a scale-up is to be brilliantly, recognisably different and to build that difference with intention, evidence and creative ambition.
Being a zebra is not about being different for difference's sake. It is about differentiating with intention, scaling with precision, and building a brand that is worth more, to customers, to investors, and to acquirers.
USE AI TO AMPLIFY
Once the brand story is right and the strategy is set: AI executes it at speed. Personalisation, testing, optimisation. AI turns a strong strategy into compound growth.
DIFFERENTIATE WITH INTENTION
Not quirky for quirky's sake. Distinctiveness that is grounded in category insight, customer truth and commercial ambition, built to scale.
DIFFERENTIATE WITH INTENTION
Diagnose what's holding growth back. Align the team. Find quick wins while the longer-term work is built.
DIFFERENTIATE WITH INTENTION
Not quirky for quirky's sake. Distinctiveness that is grounded in category insight, customer truth and commercial ambition, built to scale.
Stand out where others blend in
Own a clear, distinctive brand proposition: visually, verbally and strategically. Build loyalty, memorability and defensibility.
USE AI TO AMPLIFY
Once the brand story is right and the strategy is set: AI executes it at speed. Personalisation, testing, optimisation. AI turns a strong strategy into compound growth.
DIFFERENTIATE WITH INTENTION
Not quirky for quirky's sake. Distinctiveness that is grounded in category insight, customer truth and commercial ambition, built to scale.
DIFFERENTIATE WITH INTENTION
Not quirky for quirky's sake. Distinctiveness that is grounded in category insight, customer truth and commercial ambition, built to scale.
DIFFERENTIATE WITH INTENTION
Not quirky for quirky's sake. Distinctiveness that is grounded in category insight, customer truth and commercial ambition, built to scale.
DIFFERENTIATE WITH INTENTION
Not quirky for quirky's sake. Distinctiveness that is grounded in category insight, customer truth and commercial ambition, built to scale.
DIFFERENTIATE WITH INTENTION
Not quirky for quirky's sake. Distinctiveness that is grounded in category insight, customer truth and commercial ambition, built to scale.
DIFFERENTIATE WITH INTENTION
Not quirky for quirky's sake. Distinctiveness that is grounded in category insight, customer truth and commercial ambition, built to scale.
DIFFERENTIATE WITH INTENTION
Not quirky for quirky's sake. Distinctiveness that is grounded in category insight, customer truth and commercial ambition, built to scale.
WHAT OSER.AI DOES
Our Agentic AI. Built to open up access, not to replace thinking.
For decades, the kind of analysis, data processing and diagnostic work that precedes serious strategic advice required weeks of junior consultant time and expensive infrastructure. That overhead put the best thinking out of reach for most scale-ups.
OSER.AI exists to remove the friction and cost between a client and the senior thinking they need and to give Laura and Diego a complete, accurate data picture before the expert conversation begins.
A combination of humans you will not find anywhere else.
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DIEGO CHICHARRO
PARTNER, BRAND & GROWTH EFFECTIVENESS
Brand effectiveness. Category strategy. Publicis. IPA. WARC. Effies.
17 years at the intersection of brand strategy and commercial effectiveness. Most recently Head of Effectiveness at Publicis London, producing IPA, Effie and WARC-recognised work for clients including Heineken, P&O; Ferries and Buxton Water. Diego is one of a very small number of senior practitioners in the UK who applies category entry point strategy, mental availability and distinctive brand asset thinking directly to scale-up businesses. This methodology has historically been available only to brands with agency budgets to match.
LAURA DERBYSHIRE
FOUNDER & STRATEGIC GROWTH ADVISOR
Creative agency. Commercial growth. Board level. Investor-facing.
23 years across creative agencies, media agencies, scale-up boards and investor advisory. Laura has operated as MD, Managing Partner, Board Director and NED, inside businesses from £10m to enterprise scale. She has led marketing functions, managed P&Ls;, sat on boards and presented to investors.
The hybrid that makes OSER different: deep creative and brand experience, combined with real commercial and board-level rigour. Most strategy advisors have one or the other. Laura has both.
Be Bold.
Be more Zebra.
AI is the new baseline. It is table stakes, not an edge. The businesses that will build lasting value over the next decade are the ones that combine genuine creative ambition and strategic thinking with the smart, purposeful use of AI to execute it.
That is the OSER model. Human-led. Evidence-grounded. AI-amplified. And built for the scale-up founders and investors who want to win, not just keep up.
Sustainable growth requires clarity & alignment
HOW TO WORK WITH US
Growth diagnostic
OSER.AI processes 24 months of your growth data. Laura and Diego deliver a 75-minute expert session. You receive a Growth Health Profile and Plateau Proximity Score within 7 days. £3,500 £5,000 depending on complexity.
Growth strategy
Category strategy, brand positioning, growth architecture and investor-ready scenario forecasting, built on the diagnostic foundation.
Brand sprint
A structured brand strategy process for scale-up leadership teams built on our proprietary brand questionnaire and 1:1 interview methodology.
Be Bold.
Be more Zebra.
AI is the new baseline. It is table stakes, not an edge. The businesses that will build lasting value over the next decade are the ones that combine genuine creative ambition and strategic thinking with the smart, purposeful use of AI to execute it.
That is the OSER model. Human-led. Evidence-grounded. AI-amplified. And built for the scale-up founders and investors who want to win, not just keep up.
Sustainable growth requires clarity & alignment
WORK WITH US
Growth diagnostic
OSER.AI processes 24 months of your growth data. Laura and Diego deliver a 75-minute expert session. You receive a Growth Health Profile and Plateau Proximity Score within 7 days. £3,500 £5,000 depending on complexity.
Growth strategy
Category strategy, brand positioning, growth architecture and investor-ready scenario forecasting, built on the diagnostic foundation.
Brand sprint
A structured brand strategy process for scale-up leadership teams built on our proprietary brand questionnaire and 1:1 interview methodology.
Founded by a global agency leader & partnered with a leading brand effectiveness strategist, we bring A-grade ad-land thinking, shaped by real-world scale-up & investor experience.
OUR VIEW ON AI
Human thinking.
Rare expertise.
AI-amplified.
OSER is not a traditional consultancy. We are not an agency. We are not a tech company. We are a rare combination of creative, strategic and commercial expertise, built specifically for the scale-up founders and investors who need to think bigger, move faster, and stand out in markets that are increasingly full of AI-generated noise.
We use AI deliberately, and with a clear view of what it can and cannot do. We have built our own agentic AI, OSER.AI, to give our clients a faster, sharper picture of their growth position than any consultancy has offered before. But the ideas, the strategy, the judgment, that is human. That has always been the rarest thing. And it still is.
Founded by a global agency leader & partnered with a leading brand effectiveness strategist, we bring A-grade ad-land thinking, shaped by real-world scale-up & investor experience.
Laura has led global brand and marketing teams across media, investment, and growth sectors, and served as an NED at Citywire. Before founding OSER, she spent 15 years in advertising, as MD and Partner at award-winning creative and media agencies, working with major international brands.
She now helps scaleups, growth companies and investors define brand direction, marketing strategy, and creative growth plans that drive measurable impact.
With over 20 years of shaping brand, strategy, and commercial growth, Laura has held senior leadership roles, including Managing Director and Partner within global advertising networks, and served as a Non-Executive Director at Citywire.
Partnering with Private Equity, Series A+ scaleups and £10m–£50m+ revenue businesses navigating inflection points such as repositioning, investor scrutiny, and leadership change.
Diego has spent over a decade within global agency networks, including Publicis Group and WPP, advising leading brands on translating creativity into measurable business impact.
He specialises in the discipline of effectiveness - ensuring that brand investment, strategic direction, and go-to-market decisions work together to drive sustained growth.
He partners with leadership teams and investors to connect strategy with real-world outcomes
“In markets defined by noise, the companies that win are those with the greatest clarity.”
With over 20 years of shaping brand, strategy, and commercial growth, Laura has held senior leadership roles, including Managing Director and Partner within global advertising networks, and served as a Non-Executive Director at Citywire.
Partnering with Private Equity, Series A+ scaleups and £10m–£50m+ revenue businesses navigating inflection points such as repositioning, investor scrutiny,
and leadership change.
Leadership
“Creativity is only valuable when it drives commercial return. The brands that outperform are those that connect bold ideas to measurable growth.”
Diego has spent over a decade within global agency networks, including Publicis Group and WPP, advising leading brands on translating creativity into measurable business impact.
He specialises in the discipline of effectiveness - ensuring that brand investment, strategic direction, and go-to-market decisions work together to drive sustained growth.
He partners with leadership teams and investors to connect strategy with real-world outcomes,.
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Start with clarity on your growth position
INSIGHTS
INSIGHTS
Frequently asked questions
INSIGHTS
Frequently asked questions
CLARITY & IDEAS
for Growth
CLARITY & IDEAS
for Growth
