Suits Me
Suits Me, a rapidly scaling FinTech, partnered with OSER to shift perception from a niche financial product to a lifestyle-driven brand with broader appeal.
We developed a new positioning and creative direction, redesigned the website for a stronger user experience, and built a conversion-focused digital strategy to increase acquisition and market share.
New lifestyle audience opportunity. positioning and rebrand for Fintech.
BACKGROUND
220% YOY high-growth Fintech start-up SuitsMe is a hassle-free alternative to traditional banking, offering personal accounts with access to online banking, a mobile banking app and a contactless debit card.
APPROACH
We worked closely with the stakeholders to create a new brand strategy and better reflect the B2B and B2C audiences for growth across brand territories, consumer comms, website development and the acquisition campaign strategy.
BRIEF
Create a brand positioning that appeals to a more aspirational lifestyle consumer to open up the B2C market (whilst still appealing to B2B customers). Re-design and simplify the website, creating clear consumer journeys and audience messaging.
RESULTS
10x increase in conversion rates for customer applications following the launch of the new website.
“Highly insightful, reliable and the ability to produce results beyond expectations. We would certainly recommend OSER.”.
MATTHEW SAUNDERS, CEO SUITS ME
If you’re ready to explore what’s next for your business or portfolio, let’s talk.
We make it simple. Whether you need clarity, creativity, execution, or proof, we’ll map the fastest path to growth.
