SELECTED WORK
Work that starts with clarity & scales
Strategic growth, creative direction and leadership alignment for ambitious scaleups - showing how clarity turns into momentum.
Repositioning a fintech scaleup for lifestyle-led growth.
From niche financial product to a broader consumer brand - unlocking new audiences, clearer positioning and sustained acquisition.
Suits Me
EXECUTIVE REPOSITIONING FOR GROWTH
Growth strategy and driving e-commerce opportunities for high-end grocery retailer.
Using consultancy to clarify business growth objectives and create a 3-year roadmap for the retail estate and e-commerce platform.
Bayley & Sage.
LEADERSHIP ALIGNMENT & GO-TO-MARKET DIRECTION
Building a global growth engine for subscription scale
Defined Citywire’s global brand and marketing strategy - aligning acquisition, retention and leadership teams to support paid subscription growth.
Citywire
STRATEGY RESET AT A CRTITICAL GROWTH STAGE
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Clarifying brand leadership and go-to-market strategy for a Series A global challenger.
Translating strategic clarity into a high-impact global launch across TV and digital.
IRIS AUDIO
POSITIONING LEADERSHIP IN A GLOBAL CHALLENGER ENVIRONMENT
You can’t scale when leadership isn’t aligned.
Growth stalls when leadership teams pull in different directions. Real momentum comes from clarity - shared priorities, a clear direction, and the confidence to execute. We work with founders and CEOs to align leadership, focus strategy, and unlock the next phase of growth.
BUSINESS LEADER
STRATEGIC GROWTH LEADERSHIP DURING SCALE
Shaping an investor story for a next-generation global news platform.
Defining the narrative, strategy, and pitch deck design to capture Zenger’s editorial credibility and commercial potential — bringing clarity and impact to investor communications.
ZENGER NEWS
SHAPING THE GROWTH NARRATIVE FOR INVESTOR CONFIDENCE
Without a large enough audience, you can't scale
Digital advertising strategy to attract high-value leads, empower sales teams, and forecast future marketing growth. Performance and brand are working together to fuel demand and scale awareness.
GO PRVILEGE
DRIVING COMMERCIAL GROWTH THROUGH STRATEGIC ACTIVATION
Creating a lifestyle brand to disrupt the health-tech sector and drive ROI.
A new positioning and rebrand ahead of a digital advertising campaign to attract a wider lifestyle audience and grow its market share after an investment round.
NGX
CLARIFYING MARKET POSITIONING TO SUPPORT SCALE
Bringing revolutionary AI-powered investment management opportunities to life through investor pitch decks, visuals & brand evolution.
Working in partnership with the Founder of House of Q.Brands and AI Partner Genio Capital to create sales & marketing messaging, investor pitch decks and develop the brand.
HOUSE OF QBRANDS
ALIGNING INVESTOR & COMMERCIAL NARRATIVES FOR GROWTH
Growing a sustainability-focused e-commerce brand with PPC and paid social campaigns.
Paid social strategy and campaign management.
GOMI
DRIVING DEMAND THROUGH FOCUSED GROWTH STRATEGY
Rebranding a cocktail company to open up new audience opportunities.
Running workshops and team interviews to define positioning, tone of voice, and brand architecture — followed by a bold new visual identity, website, and campaign assets built for growth.
LETTERBOX COCKTAILS
REPOSITIONING THE BRAND TO UNLOCK THE NEXT STAGE OF GROWTH
Building a strategy to turn a fitness brand into a movement.
Running workshops to clarify positioning, messaging, and audience strategy — then developing a marketing plan and campaign ideas to drive awareness and connect with a growing performance community.
MOVE
ALIGNING BRAND & MARKETING AROUND A CLEAR GROWTH STRATEGY
Designing a brand-led performance strategy to unlock a new, scalable revenue stream.
We partnered with Williams Handbaked to define a clear digital growth strategy — using brand positioning and performance marketing to test, validate, and scale e-commerce as a new revenue channel. The result: a repeatable acquisition model delivering 20%+ YoY growth and long-term digital momentum.
WILLIAMS HANDBAKED
DRIVING DEMAND & FOCUS AT A CRITICAL GROWTH STAGE
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Driving awareness and acquiring new clients through a paid social lead generation campaign.
Working in partnership with the management team to create a digital advertising awareness and lead gen campaign on Linkedin.
INVESTMENT QUORUM
BUILDING A SCALEABLE GROWTH ENGINE
Providing business strategy and a marketing plan to drive growth of the art tech startup.
Consolidate the business plan, create a joined-up marketing strategy and test out creative social campaigns.
THE AUCTION COLLECTIVE
CALRIFYING THE GROWTH STRATEGY & PATH FORWARD
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