Marketing clarity for the moments that matter.
Whether you’re about to hire a marketing leader, reshape your team, or optimise how your agencies perform, OSER Advisory gives you the senior marketing insight to make the right decisions, fast.
OSER Leadership & Strategic Advisory
Define the right marketing leadership and strategy before you hire.
For founders and CEOs making key marketing leadership decisions, whether hiring a Head of Marketing, CMO, Head of Growth, Brand Director, or considering a Fractional CMO:
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What kind of marketing leader your business actually needs
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How to set an effective marketing strategy for them to succeed
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How to align marketing with commercial growth and investor goals
The challenge
Growth creates complexity. You may already have marketing activity in motion, but lack the senior strategic direction to tie everything together. Without clarity, companies often hire the wrong person, misalign expectations, and fail to connect brand with performance.
How OSER helps
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Diagnose your current marketing setup and commercial goals
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Define the role, structure, and seniority your business really needs
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Create a clear, board-level view of marketing priorities
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Offer interim or fractional support where needed (Fractional CMO / Board Advisor)
What you get
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60-minute advisory session with Laura Derbyshire
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A written summary outlining: recommended role & structure, strategic priorities and leadership focus.
OSER Agency & Effectiveness Advisory
Build the right teams, partnerships, and intelligent use of AI for growth.
For founders, or marketing leaders who already have teams or agencies in place, but want sharper results, stronger alignment, and better collaboration. This advisory helps you get marketing working as one connected, accountable growth function.
The challenge
As marketing functions evolve, it’s easy for teams and agencies to lose focus.
You might be questioning:
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Are we structured for scale?
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Are our agencies delivering real ROI?
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How do we better align sales, marketing, and brand messaging?
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Where can AI tools or insights drive smarter marketing performance?
How OSER helps
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Audit current marketing structure, agencies, and reporting setup
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Lead workshops on marketing effectiveness and sales + marketing alignment
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Redesign processes for clearer accountability and collaboration
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Develop frameworks for creative performance and content efficiency
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Build an AI integration roadmap for smarter marketing delivery
What you get
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Written recommendations and collaboration framework
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Half-day workshop for marketing and sales leaders
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90-day roadmap to improve alignment and measurable results
“Laura's impact is extraordinary. A really good communicator and quick to implement her ideas. A real force for good”.
DAVID TURNER, PARTNER CITYWIRE.
Strategic + creative thinking
GROWTH
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