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Growth doesn’t stall because teams lack ideas.
It stalls when positioning is unclear.
Positioning is not a brand exercise.
It’s a strategic growth decision.
At OSER, we help founders, CEOs and leadership teams define where they win, why they matter, and what to focus on next - so growth decisions become clearer, faster and more confident.
This is positioning built for scale, scrutiny and momentum.
What positioning really means.
Positioning sits at the intersection of vision, strategy and execution. It answers the questions leadership teams are often circling, but not always aligning on:
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What do we need to be known for now?
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Where should we compete — and where shouldn’t we?
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What actually differentiates us in a crowded market?
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What needs to change to unlock the next phase of growth?
When positioning is clear, teams move with focus. When it isn’t, growth slows under noise, dilution and misaligned effort.
Why positioning matters.
When positioning is clear:
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Strategy sharpens
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Ideas land harder
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Teams align
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Growth accelerates
When it isn’t, businesses stall under noise, dilution and misaligned effort.
We help leadership teams define where they win, what they’re known for, and what to prioritise next, so growth becomes deliberate, not reactive.
Who this work is for.
This work is typically right for:
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Scaleups (£10m–£50m+) navigating complexity, change or plateaus
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Founders preparing for Series A–C, international expansion or repositioning
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Boards, investors and PE teams seeking sharper growth narratives across portfolios
By aligning vision, strategy and market reality, we create positioning that fuels stronger ideas, better decisions and measurable momentum.
“Laura's impact is extraordinary. A really good communicator and quick to implement her ideas. A real force for good”.
DAVID TURNER, PARTNER CITYWIRE.
Strategic + creative thinking
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