Who is the Innovation Lab for?

The Lab is designed for: • Founder-led scaleups (£10m–£50m+) • Investor-backed and PE portfolio companies • Leadership teams facing growth plateaus • Businesses preparing for scale, repositioning, or exit It works best where the business already has traction, but needs fresh thinking to unlock the next phase.

How is this different from a typical innovation workshop?

Most innovation workshops generate ideas in isolation. The OSER Innovation Lab starts with constraints, we anchor innovation to: • growth strategy • market dynamics • commercial models • brand positioning • execution feasibility Ideas are developed in context - so what emerges is viable, investable, and aligned with how the business actually operates.

What kind of outputs should we expect?

The Lab is designed to produce decision-ready outputs, not abstract thinking. Typical outcomes include: • validated growth opportunities • prioritised innovation bets • new propositions or market entries • clearer category or portfolio strategy • a roadmap for testing and execution Leadership leaves knowing what to back, and what to stop.

How does the Innovation Lab fit with OSER’s other services?

The Innovation Lab often follows - or feeds into - broader strategic work. It may sit alongside: • the OSER Growth Orbit™ • Growth Mapping • Category Entry Point design • Distinctive Brand Asset development • Leadership and advisory support Innovation is most powerful when it compounds existing clarity.

Is the Lab suitable for investor-backed or PE-owned businesses?

Yes, and often especially valuable. The Lab helps portfolio companies explore new value creation routes while maintaining focus, discipline, and accountability. It enables leadership teams to explore growth options without distracting the organisation or diluting strategic intent. Investors value innovation that is structured, deliberate, and measurable.

INNOVATION LAB

Turn intelligence into a growth advantage.

We decode emerging signals, market shifts and customer behaviour to identify where tomorrow’s growth will come from, then translate those insights into strategic opportunities your business can act on with confidence.

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When this becomes critical

Most leadership teams are not short of data: customer behaviour, commercial performance, market shifts and frontline experience. But without structure, insight fragments and opportunity is missed. Innovation becomes critical when growth slows, categories evolve, or the next move is unclear

Why it matters

Innovation is disciplined curiosity applied to commercial problems. When leadership teams collectively interpret insights, patterns emerge faster, decisions strengthen, and execution gains confidence. Often, the most valuable growth opportunities sit just outside the questions you are currently asking.

How we innovate

We help leadership teams surface intelligence from across the business and translate it into ideas that are strategically grounded and commercially viable. Our approach is Diverge → Direct → Decide™.

The result is not a list of ideas, but a focused innovation agenda leadership can act on with clarity.

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Bridge the gap between strategy and results.

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What you get from these sessions

Our sessions help leadership teams:

Turn Insight Into Ideas

We bring structure to interpretation so that data, trends and frontline knowledge become useful not confusing.

Challenge Assumptions

Sometimes the most valuable ideas come from what you haven’t been asking. We help teams dig deeper.

Build Shared Understanding

When leadership teams interpret insight collectively, execution becomes more confident and aligned.

Accelerate Strategic Innovation

Ideas are only useful when they can inform the plan and feed execution we make that connection explicit.

Creativity isn't something you hope will emerge.

It's something you design for.

Bring us in when you’re entering a new market or segment, you’re untangling conflicting data signals, or you need fresh ideas grounded in strategy.

“Laura is a star, a brilliant synthesizer of complex data into clarity & ideas. Many people promise to do this, she actually does”

RICHARD MINITER , FOUNDER ZENGER NEWS

“Laura provided really valuable insight & help with our strategy & marketing opportunities. ”

TOM BEST, FOUNDER THE AUCTION COLLECTIVE

“An incredible partner for scale-ups like ours - tackling multiple priorities seamlessly”

SABINA VON ARX, FOUNDER Q-BRANDS FUND

“Laura has gift of extracting business insights from our team to then overlay her brand & marketing expertise. ””

LINDA HARDY, COO BUSINESS LEADER

“Laura's impact has been extraordinary - bringing creative thinking to our business & quick to implement ideas. A real force for good”

DAVID TURNER, PARTNER CITYWIRE

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FLOW DECK

FLOW DECK™

Create clarity at speed

A structured strategic creativity framework designed to help leadership teams cut through complexity, unlock sharper ideas, and identify credible growth paths - fast.

When growth stalls, time becomes a liability.

Flow Deck™ is OSER’s proprietary workshop framework, combining strategic structure with creative thinking to help founders, CEOs and boards move from uncertainty to direction in a single session - not months of debate.

It’s designed to:

Surface what really matters now
Challenge assumptions blocking growth
Open up new strategic routes with confidence
Align leaders around the next move

This is focused thinking, designed for decisions.

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Strategic + creative thinking

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020 4587 0661

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Frequently asked questions

What does OSER do

How is OSER different

Is OSER Right for Your Business

OSER is led by senior strategists with backgrounds in global agencies, NED and board experience in high-growth businesses, and investor environments. We combine the analytical rigour of top-tier consultancies with the creative effectiveness traditionally associated with world-class brand agencies - positioning our clients precisely where modern growth is won. This intersection is where clarity emerges and differentiated businesses are built.

OSER is intentionally designed for scaling companies, investor-backed businesses, and leadership teams navigating complexity. Organisations typically come to us when: • Growth has become harder to sustain • Decision-making feels fragmented • The market is evolving faster than the strategy • The next growth stage demands sharper positioning We bring the clarity and ideas required to move forward, with focus.

Innovation Lab

The OSER Innovation Lab is a structured innovation environment designed for growth-stage businesses that need commercially credible new ideas - not brainstorming sessions. It brings leadership teams together to explore new growth opportunities, product extensions, propositions, category plays, and commercial experiments, all anchored to strategic and financial realities. Innovation, without losing discipline.

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CLARITY & IDEAS

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