ACCESS STRATEGIES FOR
Becoming market leader, accelerated value creation, sustainable long-term growth, brand equity, premium positioning, mitigating AI 'sameness', market defensibility, category entry points, distinctive brand assets.
DIEGO CHICHARRO
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Diego has repositioned P&O ferries, found a source of profitable growth for Buxton water & designed a winning category 'moment' for Heineken
Ex-Head of Effectiveness at Publicis London, guest speaker on Brand Effectiveness for WARC and the IPA, and Effie award winner.
LAURA DERBYSHIRE
Laura built the global brand equity for Citywire, repositioned SuitsMe & created a premium positioning for Iris Audio.
Ex. Managing Director, Partner and NED for global ad agencies & scaleups. Keynote speaker on how to navigate AI in marketing and strategic creativity in business.
Knowledge-sharing sessions available to book now
Category Entry Points: A
Hidden Superpower for Growth
Brands do not grow by persuasion alone. They grow by being considered in more purchasing situations. Category Entry Points - a principle grounded in Ehrenberg-Bass research - remain one of the most underleveraged growth drivers in scaleups.
Expand mental availability and unlock disproportionate market share.
Beyond the 5%: How to Build a Brand & Breakthrough Growth Plateau
Most plateaus are structural - not market-driven. Performance marketing weakens, sales cycles lengthen, and execution fragments. The instinct is often to “push harder.” The smarter move is to step back and redesign the growth architecture.
Explore how sophisticated companies reignite momentum before stagnation becomes visible to the market.
Why Distinctive Brand Assets Create Exit Value
Distinctive brands command pricing power, accelerate acquisition and strengthen exit multiples. Yet many scaleups still treat brand as a communications function rather than as infrastructure.
Find out how distinctive assets become a commercial advantage, not a creative exercise.
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Be More Zebra: AI & how to stand out in The Era of Same
In markets flooded with capital, technology and imitation, differentiation is no longer optional - it is survival. The companies that scale are rarely the loudest. They are the most structurally distinct.
Explore how leadership teams create strategic contrast in an increasingly homogenised landscape.
Leadership & Execution Architecture for High-growth Companies
In markets flooded with capital, technology and imitation, differentiation is no longer optional - it is survival. The companies that scale are rarely the loudest. They are the most structurally distinct.
This forum explores how leadership teams create strategic contrast in an increasingly homogenised landscape.
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An amazing keynote on why brand strategy drives growth - scaleups can learn so much from it.
WHOLESALE INVESTOR
“Unique brand insight to create a winning rebrand proposition. OSER feels like an extension of the exec team”
LINDA HARDY , COO BUSINESS LEADER
“Diego played a pivotal role in repositioning our brand”
WARREN PLASKETT , MARKETING DIRECTOR NESTLE WATERS
“The OSER team are some of the best in crafting a clear positioning & go to market strategy”
TOM DARNELL, COO IRIS AUDIO
“From day one they proved to be highly insightful & produced results beyond expectations - we would certainly recommend OSER”
MATTHEW SAUNDERS, CEO SUITS ME
“Diego helped us turn solid effectiveness principles into a strategy that unlocked growth”
JENNIFER ENGLAND, HEAD OF BRAND & MARKETING, MORRISONS
“The impact has been extraordinary - bringing creative thinking to our business & quick to implement ideas. A real force for good”
DAVID TURNER, PARTNER CITYWIRE
CLARITY & IDEAS
for Growth
