
Big Agency Thinking Meets Scaleup Execution
Scale-ups face a critical challenge: Most consultancies are strategic, but not creative and they're usually detached from execution.
OSER sits in the intersection between strategic clarity, creative distinction and real-world growth experience - exactly where the most successful scale-ups win.
We deliver growth strategies that are:
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Defensible: grounded in brand and category leadership
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Commercial: aligned to revenue, investment and profitability
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Executable: built for teams, leaders and markets
Our Unique Edge
1. Global Agency Strategy, Scale-Up Focus
We bring big-agency strategic thinking and effectiveness frameworks, informed by real results at scale, into the hands of mid-size and high-growth businesses.
Our approach combines:
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Brand positioning that cuts through clutter
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Data-informed strategic decisions
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Creative platforms with commercial impact
2. Senior Leadership Experience
OSER was founded by Laura Derbyshire, a strategist who has been:
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Managing Director & Partner at global advertising and media agencies
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A Non-Executive Director
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A Fractional CMO and strategic lead in growth businesses
That means we’ve lived the challenges you’re facing, from growth planning and team design to investor storytelling and scaling execution.
3. Creative Meets Commercial
We don’t believe in a strategy that lives only in slides.
OSER builds growth plans that:
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Drive customer attention
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Support pricing power and retention
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Strengthen investor confidence and narratives
Your brand becomes not just known, but preferred and profitable.
Senior Expertise Tailored To You
We work as an extension of your senior team, whether you need:
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Growth strategy and growth oppotunity mapping
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Fractional CMO leadership
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Strategic retreats that align leadership
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Investor storytelling and funding-ready positioning
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Growth roadmaps that bridge strategy to execution
OSER brings senior experience, strategic discipline and creative impact to every engagement.
Strategy That Drives Growth & Value
Our clients choose OSER because we help them:
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Clarify where they can truly win
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Build plans that fuel measurable growth
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Translate strategy into execution
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Strengthen brand presence long-term
That’s the difference between growth that happens and growth that lasts.
“Laura's impact is extraordinary. A really good communicator and quick to implement her ideas. A real force for good”.
DAVID TURNER, PARTNER CITYWIRE.





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