Private Equity Growth & Brand Strategy
Value creation between investment and exit
Private equity doesn’t need another marketing agency. It needs clarity, momentum, and scalable growth across the hold period.
OSER works with private equity firms and portfolio companies to unlock brand and marketing as a value-creation lever - driving growth, profitability, and stronger exit narratives.
Private Equity Growth & Brand Strategy
Private equity doesn’t need another marketing agency.It needs clarity, momentum, and scalable growth across the hold period.
OSER works with private equity firms and portfolio companies to unlock brand and marketing as a value-creation lever - driving growth, profitability, and stronger exit narratives.
Brand and marketing as a value creation lever
In competitive markets, operational efficiency alone no longer delivers standout exits. Buyers look for confidence, clarity, and credible growth, not just numbers on a spreadsheet.
Fragmented positioning, unclear go-to-market strategies, and underpowered growth systems quietly suppress valuation.
OSER exists to fix that, without noise, vanity metrics, or disconnected execution.
Why private equity firms work with OSER
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Investment-literate thinking; we're focused on value creation, not deliverables
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Senior-led strategy: no junior handoffs
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Brand and growth as a single system
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Challenger mindset; we question assumptions and cut what doesn’t work
How OSER supports private equity firms
OSER is a strong fit for PE firms and portfolio companies that:
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Are post-investment and need momentum
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Are integrating acquisitions or preparing for scale
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Have product-market fit but unclear positioning
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Are growth-stalled due to brand or GTM confusion
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Are preparing for exit and need a stronger value story
We often work with management teams and investment partners in parallel to ensure alignment between strategy and execution.
Private equity firms that treat brand and marketing as strategic assets consistently outperform. OSER exists to make that advantage repeatable.
Growth strategy as part of due diligence
Increasingly, private equity firms ask OSER to support growth strategy as part of due diligence and early portfolio assessment. Not to audit marketing activity, but to help answer more material questions: how scalable the growth engine really is, how differentiated the business is within its category, and how resilient demand will be under changing market conditions.
This work gives investment teams a clearer view of growth risk and upside beyond headline performance - supporting more confident investment decisions and sharper post-deal value creation plans.
“Laura's impact is extraordinary. A really good communicator and quick to implement her ideas. A real force for good”.
DAVID TURNER, PARTNER CITYWIRE.
Strategic + creative thinking
GROWTH
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