IDEATE
Strategic Creativity & Insight That Drives Growth
A common misconception in business is that creativity is optional - or that it’s just something you do when you need ideas. At OSER, we see creativity differently.
The IDEATE pillar helps leadership teams unlock that strategic creativity in a way that produces insight, innovation and ideas that matter, because they connect back to strategy and growth.
Why Strategic Creativity Matters
Having clarity and a plan is powerful, but growth stays incremental without fresh thinking that resolves real problems, not just symptoms.
IDEATE helps you:
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Surface insight from across the organisation
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Connect customer data to meaningful ideas
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Innovate in ways that support strategic priorities
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Prioritise ideas that will actually move the needle
Many scaleups assume innovation should “emerge.” The best ones design for it.
Our Ideate Framework
CLARIFY → PLAN → IDEATE → EXECUTE
OSER IDEATE FRAMEWORK™
What we clarify
We work directly with founders, CEOs, boards, and SLTs to define:
Uncover High-Value Insight
We help teams interpret data and frontline knowledge to reveal patterns others miss, that’s where the best ideas start.
Generate Strategic Ideas
Not random concepts, ideas built from insight, aligned with mission and ready for planning.
Prioritise What Matters
We filter opportunity with strategic and commercial lenses, so teams focus on ideas that accelerate growth.
Break-down Silos
Insight comes from all levels and IDEATE sessions ensure every voice adds value to the collective strategy.
Who This Is For
IDEATE is ideal for:
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CEOs & founders ready to challenge assumptions
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Leadership teams seeking breakthrough innovation
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Scaleups looking to embed structured creativity
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Investors and PE teams focused on portfolio differentiation
If you feel like your best ideas are trapped inside people’s heads, this is where you unlock them.
“Laura's impact is extraordinary. A really good communicator and quick to implement her ideas. A real force for good”.
DAVID TURNER, PARTNER CITYWIRE.
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Clarity & Ideas for
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