Investment Quorum Digital Advertising Campaigns for Growth
Wealth Management firm Investment Quorum partnered with OSER to implement a tailored digital advertising campaign aimed at revolutionising their client acquisition strategy. By leveraging LinkedIn's advanced targeting features and creative assets, OSER successfully reached high-value audiences, enhancing brand visibility and generating quality leads.
This collaboration not only transitioned Investment Quorum from traditional methods to a digital-first approach but also ensured measurable growth and a stronger market presence. Discover how our innovative digital advertising campaign solutions can drive your business forward.
Driving awareness and acquiring new clients through a paid social lead generation campaign
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BACKGROUND
IQ is an independent financial advisor that until recently had relied solely on events and client referrals for new client acquisition. The management team wanted to test out a lead gen campaign to see if they could factor in spend v new leads and grow the business.
APPROACH
We worked with IQ on their brand strategy, website journey optimisation and created an awareness campaign A-B testing ads to ensure the highest performing creatives for re-targeting with a retirement checklist/guide, forming a lead gen for a webinar series.
BRIEF
Create a campaign that would drive awareness of IQ with their target audience in London and generate a pipeline of leads for their sales team to nurture and convert to clients.
RESULTS
The ads performed above industry average, costing c. £20 per lead.
“We worked with OSER to boost our brand awareness through a lead magnet campaign and the results were exceptional. We highly recommend their services!.”
PETRONELLA WEST, CEO INVESTMENT QUORUM
