Investment Quorum Digital Advertising Campaigns for Growth
Investment Quorum collaborated with OSER to revolutionise its client acquisition strategy through tailored digital advertising campaigns. These campaigns utilised LinkedIn’s advanced targeting and creative assets, effectively reaching high-value audiences and generating qualified leads.
With a focus on brand awareness and measurable outcomes, OSER’s expertise enabled Investment Quorum to transition from traditional methods to a digital-first approach, ensuring sustainable business growth and enhanced market presence. Discover the impact of expertly crafted digital advertising campaigns and take the next step in achieving your business goals.
Driving awareness and acquiring new clients through a paid social lead generation campaign
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BACKGROUND
IQ is an independent financial advisor that until recently had relied solely on events and client referrals for new client acquisition. The management team wanted to test out a lead gen campaign to see if they could factor in spend v new leads and grow the business.
APPROACH
We worked with IQ on their brand strategy, website journey optimisation and created an awareness campaign A-B testing ads to ensure the highest performing creatives for re-targeting with a retirement checklist/guide, forming a lead gen for a webinar series.
BRIEF
Create a campaign that would drive awareness of IQ with their target audience in London and generate a pipeline of leads for their sales team to nurture and convert to clients.
RESULTS
The ads performed above industry average, costing c. £20 per lead.
“We worked with OSER to boost our brand awareness through a lead magnet campaign and the results were exceptional. We highly recommend their services!.”
PETRONELLA WEST, CEO INVESTMENT QUORUM
If you’re ready to explore what’s next for your business or portfolio, let’s talk.
We make it simple. Whether you need clarity, creativity, execution, or proof, we’ll map the fastest path to growth.
