Williams Handbaked
Williams Handbaked takes pride in offering luxury biscuits, Eccles cakes, and tray bakes, catering to e-commerce growth through OSER's expertise. By leveraging strategic PPC and paid social campaigns, the brand has achieved outstanding digital marketing results, reflecting a 20%+ YOY increase in recurring digital revenues.
Our commitment to delivering measurable outcomes ensures businesses like Williams Handbaked sustain and scale their online presence effectively. Experience unparalleled growth and digital marketing results tailored to your brand's potential.
Paid Social advertising to generate a new revenue stream for the business
BACKGROUND
Luxury biscuits, Eccles cakes & tray bakes by post. Established over 20 years ago, Williams Handbaked has seen dramatic growth in the last 2 years across partner distribution networks and a transition into e-commerce.
APPROACH
We worked with the new Managing Director on marketing strategy and creative campaigns to test out the e-commerce side of the business with freelancer specialists in advertising creative design & copywriting, and PPC & paid social campaigns, creating new revenue streams.
BRIEF
The client wanted a partner to test out paid digital advertising across PPC and paid social, to drive awareness and customer acquisition to gain insights and figure out the CAC.
RESULTS
20%+ YOY increase in recurring digital revenues and an ‘always on’ approach to paid social from the newly generated revenue stream
“We were super happy with the results, over-hitting our most ambitious targets with our digital marketing campaigns.”
MARTIN O'MALLEY, CEO WILLIAMS HANDBAKED
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