Williams Handbaked
Williams Handbaked partnered with OSER to explore how brand and performance could work together to unlock sustainable e-commerce growth. We defined the strategic role of digital within the business, tested demand, and built a scalable acquisition model aligned to long-term brand value - not short-term tactics.
Our commitment to delivering measurable outcomes ensures privately owned family businesses like Williams Handbaked sustain and scale their online presence effectively. Experience unparalleled growth and digital marketing results tailored to your brand's potential.
Brand-led performance strategy to create a scalable digital revenue stream.
BACKGROUND
Luxury biscuits, Eccles cakes & tray bakes by post. Established over 20 years ago, Williams Handbaked has seen dramatic growth in the last 2 years across partner distribution networks and a transition into e-commerce.
APPROACH
We worked with the Managing Director to define the role of digital in the wider growth strategy - shaping brand, channel priorities, and performance benchmarks, then orchestrating specialist execution to validate and scale a new revenue stream.
BRIEF
The client wanted a partner to test out paid digital advertising across PPC and paid social, to drive awareness and customer acquisition to gain insights and figure out the CAC.
RESULTS
20%+ YOY increase in recurring digital revenues and an ‘always on’ approach to paid social from the newly generated revenue stream
“OSER helped us unlock a new digital revenue stream, exceeding our most ambitious growth targets”
MARTIN O'MALLEY, MD WILLIAMS HANDBAKED
