Unveiling MOVE Pre-Workout: Brand Positioning Map & Growth Strategy
MOVE Pre-Workout, in collaboration with OSER, revolutionized its marketing and branding landscape. With a focus on energy, movement, and focus, OSER developed a comprehensive brand positioning map to ensure MOVE's standout presence in a competitive market.
By aligning creative direction with business objectives, MOVE Pre-Workout is equipped to scale confidently, reaching a broader audience and achieving significant market growth. Experience the synergy of strategic creativity and commercial clarity with MOVE Pre-Workout and OSER.
Defining brand strategy and creative direction for a challenger in performance nutrition.
BACKGROUND
MOVE Pre-Workout is a UK-based performance supplement brand built around energy, focus, and movement. As the business prepared to scale, the founders recognised the need for a sharper brand strategy and creative marketing approach to stand out in a crowded, fast-moving category.
APPROACH
We worked closely with the CEO and CTO on the business’ marketing objectives, brand strategy, brand identity strategy, website strategy and campaign strategy, and then collaborated with a brand designer and website developer to create the brand identity assets and website for the campaign launch.
BRIEF
The client needed a new positioning and rebrand ahead of a digital advertising campaign to attract a wider lifestyle audience and grow its market share after an investment round.
RESULTS
A stronger, more distinctive brand position supported by a clear marketing direction and campaign strategy. MOVE now has a cohesive foundation for growth, combining clarity, creativity, and commercial focus to scale with confidence.
“OSER helped us get super clear on what MOVE stands for and how to show up in a way that actually connects. They ran a workshop to nail our brand positioning, helped pull it through to our website, and came up with smart ad ideas for paid social. Super creative, super strategic, highly recommend..”
HUGO JONES, MD MOVE
If you’re ready to explore what’s next for your business or portfolio, let’s talk.
We make it simple. Whether you need clarity, creativity, execution, or proof, we’ll map the fastest path to growth.
