Bayley & Sage Growth Strategy
Bayley & Sage is a premium London scaleup retailer with £30m+ ARR and ambitious growth plans.
OSER partnered with the leadership team to bring clarity to growth - aligning brand, retail, and e-commerce into a focused strategy designed to scale.
We defined the priorities, decision framework, and growth levers required to strengthen market position and unlock long-term expansion.
Clarifying the growth strategy behind a premium retail scaleup.
BACKGROUND
Jennie founded Bayley & Sage in 1997, growing it into a premium London retail brand with 12 locations and a rapidly expanding e-commerce operations, from Kensington to Marylebone High Street, plus a recent homeware launch, Abode in Parsons Green and Marylebone and an aggressive e-commerce growth expansion plan for 2023+.
APPROACH
We worked directly with the managing partners to consolidate business thinking and establish a clear three-year growth plan.
This included clarifying the brand’s role across retail and e-commerce, defining success metrics, and aligning marketing strategy to commercial priorities - creating a framework the leadership team could confidently execute against.
BRIEF
Strategic advice to the managing partners on business growth across brand, e-commerce and in-store marketing for customer acquisition and retention.
Strategic advisory to support sustainable growth across brand, e-commerce and in-store marketing - with a clear focus on customer acquisition, retention, and leadership alignment.
RESULTS
A more focused leadership team, a clearly defined three-year growth plan with measurable reporting in place, and brand communications aligned across retail, e-commerce and marketing channels.
“OSER were fantastic - curating and running a strategic workshop for our commercial marketing needs, helping us to figure out our goals & an actionable plan.”
JENNIE, FOUNDER BAYLEY & SAGE
