Suits Me
Suits Me is a fast-growing fintech scaleup reshaping access to everyday banking. As the business scaled, the challenge shifted from product awareness to brand perception - moving beyond a functional alternative to traditional banking and into a lifestyle-led proposition with wider appeal.
OSER partnered with the leadership team to redefine positioning, sharpen brand direction and build a growth-ready platform that could support long-term acquisition across both B2C and B2B audiences.
Unlocking a lifestyle-led positioning to drive scale in fintech.
BACKGROUND
Suits Me is an award-winning fintech offering a flexible, hassle-free alternative to traditional banking. With rapid user growth and increasing market opportunity, the business needed a brand platform capable of supporting its next stage of scale.
APPROACH
We worked directly with Matthew Saunders, CEO of Suits Me, to redefine brand positioning and creative direction. This clarity informed brand territories, consumer messaging, website redesign and a performance-led acquisition strategy - aligning brand and growth under a single strategic framework.
BRIEF
Reposition Suits Me to appeal to a more aspirational, lifestyle-driven consumer, without losing credibility with existing B2B audiences. Simplify the proposition, strengthen brand clarity and redesign the digital experience to support growth and acquisition at scale.
RESULTS
Suits Me experienced significant user growth following the repositioning, surpassing 100,000 users after a 229% year-on-year increase. By 2025, the platform had grown to over 400,000 account holders - supported by a clearer brand, stronger proposition and scalable acquisition model.
“OSER helped us clarify our positioning and build a brand capable of scaling - delivering results beyond expectations”.
MATTHEW SAUNDERS, CEO SUITS ME
