Citywire
Citywire engaged OSER to shape a unified global brand positioning and marketing strategy to support the launch of new paid subscription products.
Working with the managing partners, we created a clear market proposition, audience segmentation, and retention strategy — aligning brand and commercial goals to strengthen long-term growth across global markets.
Creating a global brand & marketing strategy for acquisition & retention.
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BACKGROUND
Citywire provides news, insights and events for professional investors and advisors around the world, with 45 websites. Launched 23 years ago, Citywire has offices in London, New York, Singapore, Dubai, Paris and Munich.
APPROACH
We placed a consultant into Citywire to work directly with the CEO and Directors to run a series of strategic workshops alongside the internal team, providing a framework of strategy across global brand, marketing, and acquisition campaigns. We recruited the internal global marketing to activate the strategy and now consult across on-going strategies on a monthly retainer basis.
BRIEF
Citywire’s managing partners initially approached OSER to consult on a tactical US project to drive subscriber acquisition. After this strategic project, we were tasked with setting the global brand and marketing strategies and recruiting the internal marketing team.
RESULTS
Brand consolidation and the launch of Citywire.com. Three new paid-for subscription products created, and customer acquisition live with real-time dashboard reporting with sales, product and marketing optimisation.
“Laura’s impact is extraordinary. An excellent communicator and quick to implement her ideas. A real force for good”.
DAVID TURNER, PARTNER CITYWIRE
If you’re ready to explore what’s next for your business or portfolio, let’s talk.
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