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Business Leader

The media, membership and events company Business Leader is owned by British entrepreneur, investor, and author Sir Richard Harpin. Harpin was recently awarded a knighthood in the 2026 New Year Honours for services to UK scaleup businesses.

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Business Leader, partnered with OSER to sharpen its growth strategy and define a unified brand positioning.

 

Acting as strategic growth partner and Fractional CMO, OSER clarified business objectives, defined the brand positioning and growth roadmap, and led the briefing and alignment of digital and events agency partners to ensure focused execution across channels.

Defining growth direction, brand positioning and go-to-market clarity for a leading scale-up business media platform.
Business Leader event networking — OSER brand and marketing strategy case study highlighting leadership and growth campaigns.
Business Leader Summit audience seating with branded materials — OSER event marketing and brand experience design.
Business Leader Summit stage and audience — OSER creative and brand marketing execution for leadership event series.
Speaker presenting at Business Leader Summit — OSER strategic communications and marketing campaign for business growth.

BACKGROUND

We worked closely with the leadership team to consolidate strategic thinking and define clear parameters for a three-year growth plan. This included sharpening brand positioning, aligning commercial and audience priorities, and translating strategy into a clear marketing roadmap. OSER then led agency briefings across digital and events to ensure execution remained aligned to the agreed growth strategy.

APPROACH

We first created a workshop with the managing partners to consolidate the business thinking to date and create clear parameters for a 3-year plan, matching through to retail store data, clarifying the brand, and setting clear objectives for growth. We consulted across brand and marketing strategies to refine and optimise accordingly.

BRIEF

As Fractional CMO, OSER partnered with Business Leader to clarify the company’s brand strategy and growth roadmap. The project focused on strengthening marketing effectiveness, refining positioning, and uniting the senior leadership team around a shared vision for growth.

RESULTS

A unified leadership vision, clearer market positioning, and a revitalised brand strategy underpinned by a focused growth roadmap. Business Leader now operates with an integrated approach to awareness, engagement, and lead generation — built for scalable growth.

“Laura brings exceptional brand insight and clarity. She quickly extracts what matters most and turns it into a focused strategy the whole team can rally behind.”

LINDA HARDY, COO BUSINESS LEADER

If you’re ready to explore what’s next for your business or portfolio, let’s talk.

We make it simple. Whether you need clarity, creativity, execution, or proof, we’ll map the fastest path to growth.

Strategic + creative thinking
GROWTH
Strategic + creative thinking
GROWTH
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