NGX
Following a successful investment round, NGX partnered with OSER to evolve its positioning from a health-tech product to a lifestyle brand. OSER led the rebrand and developed a digital advertising strategy designed to attract a wider audience, strengthen differentiation, and drive measurable ROI.
The result was a brand built for both growth and cultural relevance within the competitive wellness sector.
Creating a lifestyle brand to disrupt the health-tech sector and drive ROI.
BACKGROUND
High-growth, health-tech start-up, securing £100k+ seed investment on the popular Dragon's Den TV series. NGX has been developed using the science of nutrigenetics to understand how people metabolise and process different nutrients based on their genetic makeup. NGX nutrition shakes provide the exact balance of nutrients your body needs, depending on your genetics.
APPROACH
We worked closely with the CEO and CTO on the business’ marketing objectives, brand strategy, brand identity strategy, website strategy and campaign strategy, and then collaborated with a brand designer and website developer to create the brand identity assets and website for the campaign launch.
BRIEF
The client needed a new positioning and rebrand ahead of a digital advertising campaign to attract a wider lifestyle audience and grow its market share after an investment round.
RESULTS
The NGX team achieved a unified brand and comms to launch their trial and reached its investor target of trial consumers to unlock its next investment round.
“OSER challenged us to deliver excellence – even when multiple paths of lesser resistance were available. I wholeheartedly recommend their services.”
JEREMY POLAND, CEO NGX
If you’re ready to explore what’s next for your business or portfolio, let’s talk.
We make it simple. Whether you need clarity, creativity, execution, or proof, we’ll map the fastest path to growth.
