top of page
Oser_LOGO BLACK.png

NGX

Following a successful investment round, NGX partnered with OSER to evolve its positioning from a health-tech product to a lifestyle brand. OSER led the rebrand and developed a digital advertising strategy designed to attract a wider audience, strengthen differentiation, and drive measurable ROI.

 

The result was a brand built for both growth and cultural relevance within the competitive wellness sector.

Creating a lifestyle brand to disrupt the health-tech sector and drive ROI.
NGX nutrition pouch – part of OSER’s brand strategy, rebrand, and product positioning project.
NGX nutrition pouch – part of OSER’s brand strategy, rebrand, and product positioning project.
NGX brand photography �– used in OSER’s rebrand and marketing strategy campaign.
NGX iphone app mock up design brand strategy
NGX brand kit from OSER brand strategy and design
NGX team social post – showcasing OSER’s brand positioning and messaging work.
NGX product branding and packaging – redesigned through OSER’s brand strategy process.

BACKGROUND

High-growth, health-tech start-up, securing £100k+ seed investment on the popular Dragon's Den TV series. NGX has been developed using the science of nutrigenetics to understand how people metabolise and process different nutrients based on their genetic makeup. NGX nutrition shakes provide the exact balance of nutrients your body needs, depending on your genetics.

APPROACH

We worked closely with the CEO and CTO on the business’ marketing objectives, brand strategy, brand identity strategy, website strategy and campaign strategy, and then collaborated with a brand designer and website developer to create the brand identity assets and website for the campaign launch.

BRIEF

The client needed a new positioning and rebrand ahead of a digital advertising campaign to attract a wider lifestyle audience and grow its market share after an investment round.

RESULTS

The NGX team achieved a unified brand and comms to launch their trial and reached its investor target of trial consumers to unlock its next investment round.

“OSER challenged us to deliver excellence – even when multiple paths of lesser resistance were available. I wholeheartedly recommend their services.”

JEREMY POLAND, CEO NGX

If you’re ready to explore what’s next for your business or portfolio, let’s talk.

We make it simple. Whether you need clarity, creativity, execution, or proof, we’ll map the fastest path to growth.

Strategic + creative thinking
GROWTH
Strategic + creative thinking
GROWTH
bottom of page