Gomi
High-growth startup Gomi partnered with OSER to test and optimise its paid digital advertising strategy ahead of scale. Focused on sustainability and circular tech design, Gomi transforms non-recyclable plastic waste into modern audio products.
OSER developed a performance-led campaign approach across PPC and paid social, A/B testing copy and creative across UK and US audiences. Within four weeks, OSER delivered a 2.04% average CTR — outperforming industry benchmarks and informing the brand’s long-term acquisition strategy.
Growing an e-commerce brand with PPC and paid social campaigns.
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BACKGROUND
High-growth startup Gomi chases sustainability through modern tech design. Focused on the circular economy, Gomi products use non-recyclable plastic waste that would otherwise end up in landfill, be incinerated or dumped in the ocean.
APPROACH
We worked on a brand awareness and performance-led strategy to test out PPC and paid social across the UK & US. We A/B tested different ad copy to optimise across channel and ad copy.
BRIEF
The client wanted a partner to test out paid digital advertising across PPC and paid social, to drive awareness and customer acquisition to gain insights and figure out the CAC.
RESULTS
Within 4 weeks it was clear that PPC wasn’t delivering what we wanted in terms of conversions (we think it was too early in the brand life stage to deliver through PPC alone), so we shifted the budget over to the paid social, with an average CTR of 2.04% (industry average 0.68%).
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