Bayley & Sage
Bayley & Sage partnered with OSER to define a clear path for growth across its retail estate and e-commerce channels. Through strategic consultancy, we clarified business objectives and created a three-year roadmap, aligning brand, operations, and digital development to support scalable expansion and sustainable growth.
Growth strategy and driving e-commerce opportunities for high-end grocery retailer.
BACKGROUND
Jennie opened her first store in 1997 and now has a London footprint across 12 locations, from Kensington to Marylebone High Street, plus a recent homeware launch, Abode in Parsons Green and Marylebone and an aggressive e-commerce growth expansion plan for 2023+.
APPROACH
We first created a workshop with the managing partners to consolidate the business thinking to date and create clear parameters for a 3-year plan, matching through to retail store data, clarifying the brand, and setting clear objectives for growth. We consulted across brand and marketing strategies to refine and optimise accordingly.
BRIEF
Strategic advice to the managing partners on business growth across brand, e-commerce and in-store marketing for customer acquisition and retention.
RESULTS
A more focused management team, a 3-year plan with reporting metrics deployed and brand comms joined up across all platforms.
“OSER were fantastic - curating and running a strategic workshop for our commercial marketing needs, helping us to figure out our goals & an actionable plan.”
JENNIE, FOUNDER BAYLEY & SAGE
If you’re ready to explore what’s next for your business or portfolio, let’s talk.
We make it simple. Whether you need clarity, creativity, execution, or proof, we’ll map the fastest path to growth.
