The effectiveness gap is real and could be costing you growth.
Most scaleups are running sophisticated marketing operations, but are still struggling to connect activity with results.
Our audit is designed to bridge that gap - combining big-agency marketing effectiveness thinking with OSER's strategic clarity and creative discipline.
An initial review of your brand strategy, comms, media, measurement and performance - benchmarked against leading effectiveness frameworks (IPA/Binet & Field, Ehrenberg Bass/Byron Sharp, WARC, System1/Effie)
STRATEGIC DIAGNOSTIC
YOU'LL GET
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Analysis and diagnosis of your current model.
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Effectiveness scorecard & overall effectiveness score.
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A board-ready report with initial recommendations (e.g. rebalance media mix, simplify brand narrative, improve measurement consistency)
EFFECTIVENESS AUDIT
Find out what’s working, what’s wasted, and where to focus.
A comprehensive strategic audit led by Effectiveness Consultant Diego Chicharro that examines how effectively your brand and marketing are driving business growth.
Ideal for: Founders, CEOs, and investors looking to set the foundations for sustainable and profitable growth.
Strategic diagnostic
An initial review of your brand strategy, comms, media, measurement and performance - benchmarked against leading effectiveness frameworks (IPA/Binet & Field, Ehrenberg Bass/Byron Sharp, WARC, System1/Effie)
You'll receive
-
Analysis and diagnosis of your current model.
-
Effectiveness scorecard & overall effectiveness score.
-
A board-ready report with initial recommendations (e.g. rebalance media mix, simplify brand narrative, improve measurement consistency).
Ideal for: Founders, CEOs, and investors looking to set the foundations for sustainable and profitable growth.
Effectiveness expertise built in
A comprehensive strategic audit led by Effectiveness Consultant Diego We partner with Diego Chicharro, one of the UK’s leading advertising effectiveness consultants.
“Real growth happens when you are in a position to open up your reach and look for long-term profit, not just short term ROI.”
Diego has over a decade of experience leading marketing effectiveness, strategy, and analytics across Publicis Group and WPP agencies, helping global brands in FMCG, tech, and retail turn creativity into commercial results.
At OSER, he bridges strategy, performance, and effectiveness, helping scaleups and investors connect creative ideas to measurable business growth.
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DIEGO CHICHARRO
Diego has over a decade of experience leading marketing effectiveness, strategy, and analytics across Publicis Group and WPP agencies, helping global brands in FMCG, tech, and retail turn creativity into commercial results.
At OSER, he bridges strategy, performance, and effectiveness, helping scaleups and investors connect creative ideas to measurable business growth.
EFFECTIVENESS EXPERT
“The audit was super helpful, we are clear on where our growth will come from across the next 3 years”.
TOM O'MALLEY, CEO WILLIAMS HANDBAKED
Strategic + creative thinking
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