How Neko Health’s Growth Strategy Turned a £300 Body Scan Viral
- Laura Derbyshire
- 2 days ago
- 2 min read
Neko Health Growth Strategy: How the Model Scales
If you haven’t come across Neko Health yet, you soon will. Founded with the mission to reinvent preventative healthcare, they’ve launched full-body scan clinics that promise deep insights into your health for around £300 per scan.
I first came across Neko through a TikTok ad featuring someone stepping into a glowing, full-body health scanner.
A few days later, my sister sent me a ‘friends & family early access’ invite link, asking me to join the waitlist and share it with five people.
Neko Health’s growth strategy combines a single hero product, referral-led acquisition, and influencer-driven trust to scale preventative healthcare with minimal paid spend.
Is their marketing strategy smart? Yes! They have turned a £300 body scan into a viral, investor-backed growth machine. Here's how:
Product
Neko Health (founded by Spotify’s Daniel Ek) offers a 10-minute full-body health scan for around £300. The experience feels futuristic: AI-powered sensors, instant results, and health insights visualised beautifully.
Their first UK clinic launched in Manchester, and they’ve now expanded to two sites in London (Marylebone and Spitalfields), showing their intent to scale.
Strategy
Instead of relying on traditional advertising, Neko have built a viral acquisition engine:
Influencer-driven TikTok content that builds curiosity and trust through creators showing the experience, not explaining it.
A referral mechanic where you get early access by inviting five friends, turning every user into a mini-marketer.
A simple, signature product - the £300 scan - that’s easy to explain, desirable to share, and visually striking.
Result
Organic buzz, a fast-growing email list, and a community of people genuinely excited about preventative health. All achieved with minimal paid spend.
In 2023, Neko Health raised $65 million (Series A) led by Lakestar, with Atomico and General Catalyst also on board.
That capital enables:
1. Rapid clinic expansion across Europe and the UK
2. Continued R&D and AI innovation
3. Scalable marketing infrastructure
In investor terms, this is capital-efficient growth: a model where every new market opens with built-in demand, driven by the referral loop, not heavy ad budgets.
The Growth Framework
Neko’s approach maps perfectly to the AARRR Pirate Metrics framework:
Acquisition → influencer buzz on TikTok
Activation → waitlist sign-up
Referral → 5-friend early-access loop
Revenue → £300 hero scan
Retention → follow-up check-ins + ongoing data
They’ve aligned product, marketing, and capital - the three engines of smart scaling.
Why It Works
It’s cost-effective. It’s viral by design. It builds brand trust and a CRM at the same time. And it positions Neko not just as a healthcare brand, but as a movement around preventive wellbeing.
What do you think? Would you join the waitlist for a £300 full-body scan?