The Scaleup Brand & Marketing Growth Consultancy Built for Founders, CEOs & Investors.
- Laura Derbyshire
- 3 days ago
- 4 min read
Most marketing agencies focus on output. Campaigns. Content. Deliverables. Activities that may look productive, but don’t always move the business forward.
But scaleups often need something very different. That is why OSER was never built to be a marketing agency. We are a growth consultancy for scaleups, combining strategy, creativity and commercial rigour to accelerate growth with clarity and confidence.
This is the work that shifts revenue, attracts investors, strengthens brand value and helps leadership teams make high-quality decisions at speed.
Why Scaleups Need More Than a Traditional Marketing Agency
As companies scale, the challenges become more complex:
Fragmented marketing activity
No clear growth strategy
Performance marketing that doesn’t connect to brand
Internal teams are overwhelmed and underaligned
Increasing investor pressure and reporting demands
Short-term activation with no long-term plan
A typical marketing agency is not built to solve these problems. They sell output, not outcomes.
A growth consultancy, on the other hand, works at the level scaleups actually need: strategy, leadership alignment, investor expectations, brand positioning and cross-channel growth systems. This is where OSER operates.
Outcome-Led, Not Output-Led: How OSER Helps Scaleups Grow
Scaleups need:
Clarity on the growth levers that matter
A strategy that unifies brand and performance
Creative ideas strong enough to cut through
Systems that internal teams can run
Confidence in board and investor reporting
Marketing that aligns to commercial goals
This is the foundation of OSER’s model.
We don’t ask, “What campaign do you want to run?” We ask,
“What outcome does the business need, and what is the most direct route to achieving it?”
This leads to higher performance, stronger brand equity and significantly better use of budget.
A Growth Consultancy That Works Directly With Founders, CEOs and SLTs
Scaleup marketing should not sit in isolation. It must connect to:
Commercial strategy
Product direction
Investor expectations
Team capability
Future market opportunities
This is why we work directly with founders, CEOs and senior leadership, not just marketing managers.
When strategic decisions align at the top, execution accelerates across the entire organisation.
Strategy + Creativity: The Growth Advantage Scaleups Need
One of the biggest barriers to scaleup growth is treating strategy and creativity as separate entities.
At OSER, they operate as one:
Strategy defines direction
Creativity identifies the idea that cuts through
Performance marketing amplifies it
Brand thinking ensures long-term value
Data and insight show where to optimise
This approach is essential for scaleups because the biggest growth opportunities often come from the intersection of strategic clarity and creative differentiation.
We Build Systems That Don’t Break When the Agency Leaves
Scaleup founders often tell us the same thing:
“We rely too heavily on agencies, and when they stop, everything stops.”
Our approach is deliberately different.
We design growth systems that internal teams, freelancers and external partners can run without dependency. This includes:
Cross-channel optimisation frameworks
Performance and brand alignment systems
Leadership dashboards and clarity metrics
Creative and campaign operating models
Team and partner workflows
Investor-ready reporting structures
This is how scaleups gain self-sufficiency and long-term capability.
Strategy Flow Retreats & In-Office Sessions for Scaleup Leadership Teams
Fast-growing companies rarely have space to think.
Our Strategy Flow Retreat Days and in-office clarity sessions give founders and SLTs structured time to:
Assess short-term ROI and channel effectiveness
Define a long-term brand and growth strategy
Unlock creative thinking grounded in commercial logic
Set clear activation plans and OKRs
Align teams around one growth direction
Free leadership to focus on scaling, hiring and fundraising
These sessions consistently shift organisations out of reactive mode and into strategic momentum.
Investor-Ready Clarity: Marketing Built for Commercial and Board-Level Reality
Scaleups live under investor scrutiny. Marketing must support that reality, not work separately from it.
Our board and NED experience means we understand:
What investors want to see
How growth should be communicated
What metrics matter (and what don’t)
How brand and performance together impact valuation
How to present marketing as a strategic growth driver
We help leadership teams streamline board packs and investor updates so storytelling, metrics and progress are aligned, credible and confident.
OSER x Citywire: A Three-Year Growth Transformation
Our three-year consultancy and NED role with Citywire demonstrates our approach in practice.
We helped Citywire
Consolidate and elevate its global brand
Build and restructure the marketing team
Bridge performance and brand functions
Run strategic leadership away days
Transition into paid subscriptions
Strengthen customer retention
Develop international branding kits and new market playbooks
Create Fix The Future, their global brand idea and campaign
This was not agency work. This was strategic marketing leadership for a scaleup entering its next phase of growth.
Why Scaleups Choose OSER
Scaleups choose OSER because they want:
Strategic clarity
Creative differentiation
Leadership-level thinking
Systems that scale
Commercial logic applied to marketing
Internal capability, not external dependency
Most importantly, they want growth that lasts.
OSER was built for leaders who are ready to scale with intention, and want marketing to finally become a measurable, strategic driver of the business.
Book a Growth Clarity Call
If you’re scaling and need clarity on strategy, brand, performance or investor-facing growth, let’s talk. One conversation is often enough to identify the clearest lever for your next phase.
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