VISION
Clarity at the top unlocks momentum everywhere else.
We distil executive vision, so it's clear and aligned with stakeholders.
OSER EFFECTIVENESS AUDIT
Get immediate clarity.
An easy entry start-point for scale-ups looking to receive immediate feedback on their current brand and marketing efforts, plus recommendations on when and how to plan future growth from ad-agency level strategists and marketing experts, at an all-in price.
WHAT WE LOOK AT
Stakeholder vision alignment
Agency set up + internal marketing team
Performance marketing plateau risk
Brand effectiveness & future risk/opportunity
Brand vs performance spend
Current marketing strategy optimisation
Use of AI and brand distinction
Use of DBAs & Category Entry Points
WHAT'S INCLUDED
Management team digital audit survey
5 x Stakeholder interviews
OSER reviewing any docs + data
1 x Day curated workshop
1 x Report with quick-wins + what to think about in the future + recommendations when to action
2 x Stakeholder group follow-up calls
CURATED BY EXPERTS
OSER managing partners Diego Chicharro and Laura Derbyshire have a combined 50 years experience working in top global ad agencies,, NED on scale-ups boards, as well as raising capital and adding value to investor portfolios.
LAURA DERBYSHIRE
FOUNDER & GROWTH ADVISOR
Laura built the global brand equity for Citywire, repositioned SuitsMe for growth & created a premium positioning for Iris Audio.
With over 20 years of shaping brand, strategy, and commercial growth, Laura has held senior leadership roles, including Managing Director and Partner within global advertising networks, and served as a Non-Executive Director at Citywire.
Partnering with Private Equity, Family Offices, Late-stage VC, Series A+ scaleups and £10m–£50m+ revenue businesses navigating inflection points such as repositioning, investor scrutiny, and leadership change.
DIEGO CHICHARRO
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PARTNER & GROWTH STRATEGIST
Diego has repositioned P&O ferries, found a source of profitable growth for Buxton water & designed a winning category 'moment' for Heineken
A brand strategist and effectiveness expert with 17 years’ experience building some of the UK’s and the world’s best-known brands. Most recently, Head of Effectiveness at Publicis London, helping deliver industry-recognised work across the IPA, Effies and Marketing Week.
Helping scale-ups apply big-brand thinking without big-company complexity, aligning positioning, creativity and spend to drive growth.
HOW TO BOOK
OSER's impact is extraordinary.
Quick to implement ideas - a real force for good,
DAVID TURNER, PARTNER CITYWIRE
“Unique brand insight to create a winning rebrand proposition. OSER feels like an extension of the exec team”
LINDA HARDY , COO BUSINESS LEADER
“The strategic sessions with OSER were invaluable to help us focus & figure out our marketing strategy & activation plans”
JENNIE ALLEN , FOUNDER BAYLEY & SAGE
“The OSER team are some of the best in crafting a clear positioning & go to market strategy”
TOM DARNELL, COO IRIS AUDIO
“From day one they proved to be highly insightful & produced results beyond expectations - we would certainly recommend OSER”
MATTHEW SAUNDERS, CEO SUITS ME
“The impact has been extraordinary - bringing creative thinking to our business & quick to implement ideas. A real force for good”
DAVID TURNER, PARTNER CITYWIRE
INSIGHTS
INSIGHTS
Clarity & Ideas for
GROWTH
PERSPECTIVE
CLARITY & IDEAS
for Growth
CLARITY & IDEAS
for Growth
