Business Leader
Business Leader, a leading media platform for ambitious companies, partnered with OSER to sharpen its growth strategy and define a unified brand positioning.
Acting as both strategic consultant and Fractional CMO, OSER delivered clarity on business objectives, developed a marketing roadmap, and activated campaigns to drive brand awareness, engagement, and revenue growth.
Defining growth direction and brand positioning for a leading business media platform.
BACKGROUND
Business Leader is a UK-based media and events company championing growth-focused businesses through editorial content, live events, awards, and podcasts. With new leadership, an expanding audience, and ambitious growth plans, the company sought to redefine its brand strategy and strengthen its marketing effectiveness to support scale and commercial success.
APPROACH
We first created a workshop with the managing partners to consolidate the business thinking to date and create clear parameters for a 3-year plan, matching through to retail store data, clarifying the brand, and setting clear objectives for growth. We consulted across brand and marketing strategies to refine and optimise accordingly.
BRIEF
As Fractional CMO, OSER partnered with Business Leader to clarify the company’s brand strategy and growth roadmap. The project focused on strengthening marketing effectiveness, refining positioning, and uniting the senior leadership team around a shared vision for growth.
RESULTS
A unified leadership vision, stronger market positioning, and a revitalised brand strategy supported by a clear marketing roadmap. Business Leader now has an integrated approach to awareness, engagement, and lead generation - ready for scalable growth.
If you’re ready to explore what’s next for your business or portfolio, let’s talk.
We make it simple. Whether you need clarity, creativity, execution, or proof, we’ll map the fastest path to growth.
