BACKGROUND

Founded by Richard Miniter, an award-winning investigative journalist and former columnist for The Wall Street Journal Europe, The Sunday Times of London, and Forbes, Zenger News is a global news platform built on the principle of truth, quality, and data-backed journalism.

As the company prepared to raise investment, it needed a sharper narrative and investor materials that reflected both the brand’s credibility and its growth potential.

APPROACH

Working directly with founder Richard Miniter, OSER refined the investor narrative to bring clarity and impact to Zenger’s story -  connecting its journalistic mission with its technology-driven business model.

We developed a clear narrative structure and creative direction, supported by intelligent design and data visualisation, ensuring the deck delivered both strategic substance and visual storytelling.

BRIEF

OSER was engaged to define Zenger’s investment story and develop a compelling pitch deck to attract investors. The goal was to clearly communicate the platform’s vision, traction, and commercial opportunity while capturing its editorial heritage and global ambition.

RESULTS

A confident, investor-ready pitch story and deck that communicated Zenger’s purpose, potential, and credibility and secured $10m in investment.