Go Privilege
Go Privilege partnered with OSER to scale digital marketing performance and generate qualified leads for its flagship VIP hospitality experiences.
Through campaign strategy, creative development, and media optimisation, OSER delivered paid campaigns promoting global events including the Oasis 2025 Tour, Coldplay, and Formula 1 Monaco. The result: increased traffic, stronger conversion rates, and sustainable lead generation for long-term growth.
Digital advertising to drive awareness and bookings for flagship VIP corporate hospitality events.
BACKGROUND
Successful and ambitious VIP events hospitality client was looking to acquire new leads and forecast sustainable YOY business growth.
APPROACH
Paid Linkedin campaigns to drive brand awareness and traffic to the website for broad and narrow audiences. Retargeting visitors and joined up sales team strategy and comms to convert them into paying customers.
BRIEF
Create targeted lead generation campaigns for the Go Privilege key audiences for their sales teams to nurture and convert.
RESULTS
Always-on brand advertising good Click-Through-Rate (CTR) of 0.2% and Cost-Per-Click (CPC) below industry average at £1.82. Re-targeting outperforming Linkedin's global averages for engagement and cost efficiency with 5X industry standard CTR at 1.36%.
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