Iris Audio
IRIS Audio, a Series A sound technology company, partnered with OSER to consolidate its brand foundations and translate them into a launch-ready activation strategy.
We developed the creative and media approach for IRIS’s first global campaign — bringing the brand to life across TV and digital advertising to reach new audiences and scale awareness worldwide.
Consolidating the brand strategy and creation of the global headphones launch marketing strategy.
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BACKGROUND
Audio-tech high-growth start-up with a £2.4m raise to develop its suite of patented products, leveraging decades of research into the effects of sound on the brain; prioritising focus, productivity, and wellness. IRIS dramatically improves how people experience audio, from video meetings to streaming, podcasts to audiobooks.
APPROACH
We worked closely with the CTO and management team to clarify the brand strategy and business into marketing objectives for the IRIS flow headphones launch. The campaign framework was created, and we quickly moved on to creative strategy and campaign messaging, working in collaboration with creative partners to deliver multi-channel campaign assets.
BRIEF
Consolidate the brand strategy work to date and create a tangible go to market global multi-channel launch strategy for the IRIS flow headphones across TV, digital marketing content and social media..
RESULTS
The headphones sold out within 12 weeks of the campaign going live. Red Bull are now teaming up with IRIS to launch a special limited edition of IRIS innovative flow headphones.
“Laura's impact is extraordinary. A really good communicator and quick to implement her ideas. A real force for good”.
TOM DARNS, PARTNER, IRIS
If you’re ready to explore what’s next for your business or portfolio, let’s talk.
We make it simple. Whether you need clarity, creativity, execution, or proof, we’ll map the fastest path to growth.
