Letterbox Cocktails
Letterbox Cocktails, a fast-growing drinks brand, partnered with OSER for strategic brand and marketing consultancy. Acting as Fractional CMO, OSER led stakeholder interviews, team research, and workshops to clarify positioning, messaging, and marketing direction.
The result was a refreshed brand framework and growth roadmap that repositioned Letterbox Cocktails to reach a more premium audience and unlock its next stage of scale.
Rebranding to unlock a more premium audience and drive growth.
BACKGROUND
Letterbox Cocktails is a premium cocktail delivery brand that grew rapidly during the pandemic, known for its convenient format and quality ingredients. As the market evolved, the leadership team recognised the need to elevate the brand to appeal to a more lucrative audience segment and strengthen its position in the competitive drinks and gifting category.
APPROACH
Working closely with the CEO and management team, OSER ran a series of brand workshops, team questionnaires, and one-to-one interviews to uncover perceptions, opportunities, and the brand’s true strengths. These insights informed a refined brand positioning, tone of voice, and creative direction centred on boldness, confidence, and sensory appeal.
We developed creative mood boards and collaborated with designers to craft a distinctive visual identity — supported by a new website, social media templates, and a suite of brand assets to ensure consistency across all channels.
BRIEF
OSER was engaged to lead a full rebrand that would reposition Letterbox Cocktails for growth. The goal was to expand its audience reach, attract higher-value customers, and build a brand identity that reflected its craftsmanship, bold flavours, and premium positioning.
RESULTS
A standout brand identity that redefined Letterbox Cocktails’ market position and opened up new audience opportunities. The refreshed look and feel elevated brand perception, driving engagement, awareness, and commercial appeal with both existing and new customer segments.
“We had a complete rebrand and we are so happy with the results! Laura spent time understanding us as a team and a brand and we are delighted with the outcome. I cannot recommend Oser enough!.”.
JENNIE BAYLIS, CEO LETTERBOX COCTKAILS
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