MOVE Pre-Workout

MOVE Pre-Workout partnered with OSER to establish a strong foundation for brand and marketing growth. Through strategic workshops, audience insight development, and campaign ideation, OSER defined the brand’s positioning, creative direction, and marketing roadmap.

The result was a focused and differentiated strategy that equipped MOVE Pre-Workout to scale confidently in the competitive performance nutrition market.

Defining brand strategy and creative direction for a challenger in performance nutrition.

ENDURANCE_PRODUCT_PICS_FOR_SHOPIFY_Endurance_tshirts_4.webp

BACKGROUND

MOVE Pre-Workout is a UK-based performance supplement brand built around energy, focus, and movement. As the business prepared to scale, the founders recognised the need for a sharper brand strategy and creative marketing approach to stand out in a crowded, fast-moving category.

APPROACH

We worked closely with the CEO and CTO on the business’ marketing objectives, brand strategy, brand identity strategy, website strategy and campaign strategy, and then collaborated with a brand designer and website developer to create the brand identity assets and website for the campaign launch.

BRIEF

The client needed a new positioning and rebrand ahead of a digital advertising campaign to attract a wider lifestyle audience and grow its market share after an investment round.

RESULTS

A stronger, more distinctive brand position supported by a clear marketing direction and campaign strategy. MOVE now has a cohesive foundation for growth, combining clarity, creativity, and commercial focus to scale with confidence.

BACK TO ALL WORK

“OSER helped us get super clear on what MOVE stands for and how to show up in a way that actually connects. They ran a workshop to nail our brand positioning, helped pull it through to our website, and came up with smart ad ideas for paid social. Super creative, super strategic, highly recommend..”

HUGO JONES, MD MOVE