AI hasn’t changed what drives growth.
It’s just made weak strategy more visible.

Clarity still wins. Positioning still matters. And brands without a point of view disappear faster than ever.

​

The OSER blog is where we share our perspective on brand, marketing and growth from the leadership table. We write about decisions that shape direction, create momentum and stand up to scale, in a world increasingly shaped by AI.

​

This is thinking for founders, CEOs and senior teams who care less about noise - and more about what actually moves the business forward.