The Scaleup Brand and Marketing Consultancy Built for Founders, CEOs & Investors.
- Laura Derbyshire
- Dec 11, 2025
- 3 min read
Updated: Jan 3
Why Scaleups Need a Brand and Marketing Consultancy, Not Another Agency
There’s a moment most scaleups hit, somewhere between £10m and £50m+, when growth stops feeling clean.
The business is successful, the team is strong, and the agencies are doing good work. And yet - everything feels harder than it should.
Decisions take longer. Priorities blur, marketing activity multiplies, but confidence doesn’t. That’s not a marketing problem: it’s a clarity problem. And it’s exactly where OSER works.
Scaleups Don’t Need More Activity. They Need Direction.
Early growth is powered by momentum. Later growth is powered by choice.
At scale, the real questions sound like this:
What actually matters now?
What are we optimising for, and what are we no longer optimising for?
Why do different teams interpret the strategy differently?
Why does everything feel busy, but slightly misaligned?
Why does marketing work… but not quite compound?
These aren’t questions an agency is designed to answer. Not because agencies aren’t good, but because they’re built to execute, not to resolve ambiguity at the top of the business.
OSER exists for that gap.
What OSER Actually Does
OSER is a scaleup brand and marketing consultancy that works alongside founders, CEOs and leadership teams to turn strategic clarity into focused growth, creative direction and execution that their organisations can actually deliver.
We help leadership teams:
Clarify executive vision
Define strategic focus
Sharpen positioning for the next phase of growth
Align brand, marketing and commercial priorities
Create direction teams can actually follow
It’s about fewer, but better decisions. And it always starts at the top.
Why We Work Alongside Agencies, Not Instead of Them
Agencies don’t fail because they’re bad; they struggle when direction is unclear.
An agency can execute brilliantly, but it can’t decide:
What the business should prioritise
Which trade-offs leadership is prepared to make
What story the company should really lead with
How brand, performance and growth fit together
That’s leadership work.
OSER sits above execution, alongside leadership, to clarify direction, so agencies, internal teams and partners can do their best work with far greater impact.
Or, put more plainly:
Agencies do the doing. OSER clarifies the doing.
Where OSER Adds Value for £10m–£50m+ Scaleups
At this stage of growth, the real risks aren’t tactical. They’re strategic:
Leadership teams pulling in subtly different directions
Positioning that made sense at £5m but no longer stretches
Marketing activity that doesn’t ladder to a clear growth narrative
Investor conversations that feel harder than they should
Teams making reasonable decisions - that don’t add up collectively
OSER helps resolve these tensions by making direction explicit. Not louder. Just Clearer.
What Working With OSER Feels Like
We come in with structure, challenge and perspective.
Our work typically includes:
Executive vision clarification
Strategic prioritisation and trade-off setting
Positioning for growth
Leadership alignment sessions
Narrative frameworks that travel through the organisation
It’s leadership-level clarity work, designed to make everything else easier.
Why This Matters More Than Ever
AI has sped up execution, but it hasn’t made decision-making easier.
In fact, it’s done the opposite.
When everything is possible, clarity becomes the constraint.
Scaleups that grow well from £10m to £50m+ are not the ones doing the most. They’re the ones who are clearest about why they’re doing it.
If your teams are busy but not fully aligned…If your agencies are active but the story still feels fuzzy…If growth feels harder than it should at this stage…
You don’t need more output. You need clarity that holds.
Book a Growth Clarity Call
If you’re leading a scaleup between £10m–£50m+ and want sharper direction, stronger alignment and growth that compounds, book a Growth Clarity Call and let’s work out what matters next.
