An abstract, fractal-style image set against a dark background, used to represent the complexity and noise of AI-driven search environments. The visual illustrates the need for brands to create clear, distinctive signals to be recognised and remembered by both humans and AI systems.

An abstract, circular structure combining solid forms with natural greenery. The image is used to represent the value of stepping away from daily operational work to create space for strategic thinking, long-term planning, and business clarity.

An out-of-home advertising placement for Dash displayed in an underground transport environment. The image is used to illustrate how challenger brands can use smart media selection and contextual placements to increase visibility and impact without excessive spend.

A minimal, text-led graphic featuring the statement “Brand recognition is a growth multiplier.” The image is used to reinforce the argument that brand awareness and memorability are essential for scaleups to grow beyond the limitations of performance-only marketing.

A motion-blurred image of people on a zebra crossing in a city street, used as a metaphor for market noise and conformity. The visual represents the opportunity for brands to think differently, stand out, and choose bold, distinctive paths supported by AI-powered creativity.

A close-up image of a brightly coloured payment card held in hand against a bold background. The visual is used to demonstrate how distinctive brand assets — such as colour, shape, and consistency —drive instant recognition and improve marketing effectiveness for scaleups.

A confident individual standing against a clean, modern backdrop with a playful visual twist. The image is used to represent OSER’s belief that scaleups need more than executional marketing - they need bold strategic thinking, brand clarity, and a joined-up growth approach.

Challenger brands hit growth ceilings when tactics stop compounding. Breaking through requires strategic levers that build brand, demand, and long-term momentum.

Short-term decisions create long-term consequences. This article explores why every CEO needs a 3–5 year lens to build sustainable growth and strategic resilience.

As AI accelerates cognitive work, creativity increasingly comes from the body. Movement creates space for original thinking that algorithms alone can’t replicate.

Brand recognition isn’t a vanity metric. It’s a growth multiplier that lowers acquisition costs, increases trust, and accelerates scale.

As performance marketing becomes more automated, creativity is the real differentiator. This article explores how modern businesses can balance data, AI and creative thinking to drive growth, efficiency and long-term brand value.

Letterbox Cocktails x brand repositioning Brand Positioning Strategy: The Framework Explained ]You want your startup or scaleup to stand out. To grab attention. To own a spot in your market that’s unmistakably yours. That’s where a brand positioning framework comes in. It’s your secret weapon for cutting through the noise and locking in your unique value. Let’s dive into how you can develop a brand positioning framework that’s sharp, clear, and ready to fuel your growth. No

The best brands don’t just communicate - they guide attention, shape perception, and create belief. That’s the real power of storytelling.

If growth has stalled, the issue usually isn’t marketing activity - it’s strategic clarity. This 5-minute readiness check shows where the real problem sits.

A well-known technology leader presenting during a keynote address. The image is used to illustrate how iconic brands focus on long-term vision, product belief, and brand meaning to drive sustained profit rather than optimising solely for short-term clicks or performance metrics.

Growth doesn’t come from more strategy decks alone. It comes from flow - where creativity, clarity, and execution move together.

Clicks and dashboards don’t equal effectiveness. The brands that scale are the ones that measure impact, not just activity.

At £3m+, growth stops responding to tactics. It responds to structure, clarity, and a marketing strategy built to scale.

Finding the right growth marketing consultant in London isn’t about credentials or channels. It’s about strategic thinking, commercial impact, and knowing what to look for as a scaleup.